There's Money Where Your Mouth Is (Fourth Edition): A Complete Insider's Guide to Earning Income and Building a Career in Voice-Overs

There's Money Where Your Mouth Is (Fourth Edition): A Complete Insider's Guide to Earning Income and Building a Career in Voice-Overs

by Elaine A. Clark
There's Money Where Your Mouth Is (Fourth Edition): A Complete Insider's Guide to Earning Income and Building a Career in Voice-Overs

There's Money Where Your Mouth Is (Fourth Edition): A Complete Insider's Guide to Earning Income and Building a Career in Voice-Overs

by Elaine A. Clark

Paperback(4th Edition)

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Overview

“The bible of our industry” —Harlan Hogan. How to sell your voice and make a living from it.

Voices are increasingly in demand for commercials, video games, audio books, cartoon characters, announcements, and other spots. This outstanding handbook explains how to launch a career and work in the field of professional voice-overs. Along with sample commercials and script copy, the author gives advice on vocal exercises, self-promotion, and business matters. Chapters cover everything from breaking into the industry, getting an agent, and marketing your talent to exercises in voice aerobics, melody and tempo, and delivering believable narration. Copy basics, layering techniques, and commercial and stylized characters are also discussed.

This expanded edition features:
  • New tips on making a demo
  • Vocal modulation and breath techniques
  • Advanced copy-reading strategies

In addition to all of this useful information, there is a section on how copywriters see the job of the voice artists for whom they write, giving voice-over actors an inside scoop. If you've ever been interested in voice-over acting, you need this book!

Product Details

ISBN-13: 9781621536697
Publisher: Allworth
Publication date: 01/01/2019
Edition description: 4th Edition
Pages: 360
Product dimensions: 5.90(w) x 9.00(h) x 1.00(d)
Age Range: 18 Years

About the Author

Elaine A. Clark has performed for more than thirty years in commercials (Clorox, Macy's, TiVo, Amazon.com, Panera Bread), video games (Aliens, Dark Wizard, Spawn, Mario's Time Machine, D2), corporate narrations (Microsoft, Oracle, Kmart, Genentech, Cisco), anime (Saikano, Jo Jo's Bizarre Adventure, Film Noir), voicemail systems, talking products, and toys. She is the owner of Voice One in San Francisco, a voice-over, acting, and improv training academy. In addition to performing and teaching, Ms. Clark is also a freelance director, producer casting director, and audio engineer. She lives in San Francisco, California.

Table of Contents

Acknowledgments ix

Preface xi

Introduction xiii

Where Are Professional Voice-Overs Used? xiv

Voice-Over Challenges xiv

Communication Is a Powerful Tool xv

Four Levels of Learning xv

Learning Guidance xvi

Part 1 Building a Foundation 1

Chapter 1 Getting Started 3

Your Voice 3

Who Gets the Work? 4

Beginning Your Career 5

Networking and Socializing 5

Non-union vs. Union 6

Acting and Improv Classes 7

Practicing at Home 8

Home Recording 9

Studio Options 11

Recording Software 14

What Do the Pros Use at Home and Away? 14

Tech Talk 22

Chapter 2 Voice-Over Aerobics, Care, and Health 23

Body Warm-Ups 23

Facial Warm-Ups 24

Vocal Warm-Ups 25

Breathing 31

Professional Understanding of the Voice 32

Chapter 3 Copy Basics 39

Identify the Product 40

Slogans 40

Copy Points 40

The Message 43

Comparisons 44

Numbers, Dollars, and Percentages 45

Patterns and Lists 46

Script Construction: Setup, Body, Resolve 52

Coloring the Adjectives 55

The Audience 56

Chapter 4 Hiding "the Sell" 58

Creating a Dialogue with the Listener 58

Time to Practice 60

Building a Character 62

Chapter 5 Making It M.I.N.E.™ 72

What Does Making It M.I.N.E™ Mean? 73

Motivation 74

Intentions 76

Need 78

Emotions 80

Putting It All Together 82

Summary and Self-Evaluation 84

Chapter 6 Melody and Tempo 85

Musicality 86

Modulation 87

Melody 88

Rhythm 89

Tempo 90

Undercutting 91

Hook 92

Pop-Up Words 92

Arrow Up and Down 93

Transitions and Beats 94

Use of Breath to Create Reality 94

Word Emphasis Chart 94

Time to Practice 97

Chapter 7 Copywriter's Intention: Directing Talent and Yourself 98

The Writer's Job 100

Time to Practice 101

Chapter 8 Layering Techniques 103

Tips for Lifting the Words off the Page 104

The Pyramid Scheme 107

Chapter 9 Believing What You Say 109

Final Thoughts 111

Part 2 Putting it to Practice 113

Chapter 10 Tags, Donuts, Promos, Trailers, and Imaging 115

Time to Practice 120

Chapter 11 Announcer 131

Time to Practice 133

Chapter 12 Spokesperson 147

Time to Practice 148

Chapter 13 Real Person 161

Time to Practice 162

Chapter 14 Commercial Characters 175

Time to Practice 176

Chapter 15 Multiples 188

Guidelines for Multiples 188

Time to Practice 189

Chapter 16 Corporate Narration and Documentaries 201

Union Categories 202

Non-union Rates 203

Recording Issues 204

Tips for Directing Talent 206

Time to Practice 206

Chapter 17 Audiobooks 228

The Business 228

Inside the Audiobook Industry 229

Time to Practice 234

Chapter 18 Animation, Video Games, and Toys 240

Some History 240

Inside Today's World of Animation 242

Acting in Video Games 250

Time to Practice: Age Range 256

Time to Practice: Character and Performance Styles 257

Part 3 Getting the Work 269

Chapter 19 The Demo 271

Types of Demos 271

What Do You Put on a Demo? 272

Should You Produce It Yourself? 276

Branding Your Sound: Finding Your Niche 276

What Do You Do with a Demo? 277

Updating Demos 277

Chapter 20 Getting an Agent Locally and Beyond 279

Where Are They? 279

Requesting Representation 280

Signing with an Agent 280

Auditions 281

Understanding Agents 281

Chapter 21 Marketing Your Talent 289

Social Networks 289

Branding 290

Awareness Campaign 298

Marketing Perspectives from Working Pros 301

Websites: Yours and Others 306

Building a Client List 307

Chapter 22 Staying on Top of the Business 309

The Booking 309

Moving Forward 311

Follow Up 312

The Business 312

Epilogue: The Pep Talk 317

Summary Tips 317

Glossary 319

Index 327

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