They Just Don't Get It!: Changing Resistance Into Understanding

You have a great idea. It is so obviously great that you’re hardly going to have to explain it to people. They’ll see it right away, just like you did. You’re excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don’t get it. How is this possible? And how do you get them to get it?

They Just Don’t Get It lays out five keys to solving this common dilemma. With step-by-ste...