Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students / Edition 2

by Ellen Lupton

Overview

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography

The best-selling Thinking with Type in a revised and expanded second edition:Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.

This revised edition includes forty-eight pages of new content with the latest information on:

• style sheets for print and the web
• the use of ornaments and captions
• lining and non-lining numerals
• the use of small caps and enlarged capitals
• mixing typefaces
• font formats and font licensing

Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Product Details

ISBN-13:	9781568989693
Publisher:	Princeton Architectural Press
Publication date:	10/06/2010
Series:	Design Briefs
Pages:	224
Sales rank:	149,455
Product dimensions:	7.00(w) x 8.40(h) x 0.70(d)
Age Range:	18 Years

Editorial Reviews

Letter, text, and grid: Ellen Lupton's Thinking With Type covers it all with exemplary clarity. This paperback updates the 2004 Princeton Architectural Press edition that became the favorite ready reference for thousands of professionals. But this moderately priced paperback isn't just for experts. It responds to every designer's most basic challenge: the organization of letters on a blank page—or screen. Whether you're constructing a book, a school paper, or an online site, this primer on typographic design can give your work more flexibility, coherence, and meaning.

"For any student in need of an overview that covers practice type use and conception, this is the go-to volume." - Omnivoracious

From the Publisher