How many self-help books are written by authors whose biggest success is selling self-help books? New York Times bestseller Three Simple Steps is different.
Despite stock market crashes, dot-com busts, and the specter of recession, the author started a virtual company from home, using a few thousand dollars of his savings. A few years later, without ever hiring an employee or leaving his home office, he sold it for more than $100 million. As the economy slipped into another free fall, he did this again with a company in a different field. He accomplished this through no particular genius. Rather, he studied the habits of the many successful men and women who preceded him, and developed three simple rules that, if followed diligently, virtually ensure success. Using them first to escape poverty, then to achieve a life of adventures, he finally turned them toward financial independence.
Written in a straightforward and no-nonsense style, Three Simple Steps shows you how to take back control of your destiny and reshape your mind for increased creativity, serenity and achievement. While building on the wisdom of great thinkers and accomplished individuals from East and West, Three Simple Steps isn't a new age text or guide to esoteric fulfillment. Rather, it's a practical guide to real-life achievement by a pragmatic businessman who attributes his incredible successes to these very simple ideas. Three Simple Steps, a 2013 Small Business Book Awards winner, is a must-read guide for everyone who wants to achieve more, live better and be happier.
|Publisher:||BenBella Books, Inc.|
|Product dimensions:||6.00(w) x 8.90(h) x 0.70(d)|
About the Author
Author of Three Simple Steps Trevor G. Blake was founder and CEO of QOL Medical LLC, a company focused on solutions for rare diseases, that he started in 2002 with a few thousand dollars. Its virtual business model was unique in an industry crying out for change, and it sold in 2010 for more than $100 million. In 2006, he founded ANU, a unique not-for-profit dedicated to developing low-side-effect cancer drugs. In 2011, he cofounded Kalvi Medical LLC and is its CEO.
Prior to this, Blake was VP Commercial Development at Ceptyr and Director Commercial Development at Orphan Medical. He has worked in the UK, Europe, and the USA with companies such as Lipha, 3M, and Biogen and has won many industry awards, including marketing professional of the year.
He has an MBA from Durham University (UK), and was a graduate of Britannia Royal Naval College (UK).
Table of Contents
Part 1 Escaping the Quicksand 1
Step 1 Reclaiming Your Mentality 3
1 A Matter of Life and Death 5
2 Master of Mentality 17
3 My Life of Mentality 73
Part 2 Staying Out of the Quicksand 97
Step 2 Creating Winning Ideas 99
4 A Matter of Stillness 103
5 Creating Moments of Insight 113
6 Moments of Insight 151
Part 3 Beyond the Quicksand 167
Step 3 Transforming Ideas into Achievements 169
7 A Matter of Knowing 173
8 Creating the State of Knowing 181
9 My Life of Intentions 217
About the Author 242
Most Helpful Customer Reviews
WHY I BOUGHT THIS BOOK I came across this book in Penn Station inside a bookstore that, like any other store NYC, has merchandise crammed as tightly as possible into their real estate. This book was in a prime spot on a shelf in the front of the store all to itself. The title was vague: Three Simple Steps. I skimmed through it to see what these miracle steps were. Again, they were vague, I didn't really understand them, and I put it down. Then I noticed that every book was bent and creased the way a read book would be, but the shelf was FULL. It seemed hundreds of people did what I did, looked and when the answer wasn't instant, did not buy. I picked it up again and searched Amazon to see what the word on the street was. Unfortunately, the book came out the day or two before and there was only one review. It was a 5 out of 5 star professional review, which, to me, is absolutely useless. I read a little more about the author and some cool things came up: 1) the author is giving ALL proceeds to cancer research. 2) he's donating a copy to every library in the US. I'm 27 and I don't read many self-help books, but this sounds rare and nice to me. I end up not purchasing the book then, but regretted it for some unknown reason and bought it on Amazon the next day along with a wedding planning book because I'm getting married next year ;). WHAT I THINK SO FAR I just finished reading the first step, about the first third of the book, and wanted to post a quick, unprofessional review for those who are interested. This is a work in progress, and I will continue it as I read and apply the second two steps. Out of respect to Mr. Blake, I will try not to spoil his steps or misinterpret them. The first step is a very mental step. I enjoyed it as I learned a lot about myself and the world surrounding me. The focus is avoiding and transforming negativity into positivity. Turning thoughts against something bad into thoughts for something else good. It seems, again, like a very vague idea, and maybe it is, but he eliminates that vagueness to the point of my satisfaction. He does this through: 1) A healthy combination of real life stories (himself and other successful people). They can be a bit long and a bit fluffy (vague) but he always brings it back and they all have points. 2) Science and research studies. He writes them to be very uncomplicated and I appreciate empirical evidence to back up mentality and feelings 3) Most important: he gets specific! He'll break down techniques and points into concise, numbered, attainable actions, so you know exactly how to apply his approach in your life. Well, as exact as you can be for a target audience of unlimited various personalities..but again it satisfied me. It did not leave me feeling ripped off. Overall, definitely worth reading. I will continue to read and apply, and here's a start: MY APPLICATIONS I feel I should give a specific example on my life. I have a lot of student loan debt. When reminded of my debt, I reacted negatively and focused on the idea of having debt. That manifests in ways that work against me: I don't take financial risks and I believe I will have debt my whole life so I am very slow to pay it off (making minimum payments). I realized this myself before I even read the book and started paying more and feeling better about it. You probably (like myself and even Mr. Blake as he shares) experienced some of these "mentality gems" before
Probably all that needs to be said about this book is contained in the quote on the back cover, by Drew A. Graham, Managing Partner of Ballast Point Ventures: "Finally, a book about how to succeed by an author who has actually achieved something before writing about it! Aspiring entrepreneurs would all benefit from reading and learning to live Three Simple Steps." Not only is author Trevor Blake a fellow Brit, but he has accomplished things that I know -- from living most of my life in the UK -- take considerable courage and character. He started out a poor, working-class lad used only to village life in Wales, and broke through the barriers of education and class to be accepted into the Royal Naval College. He then went on to achieve high honor as an officer in Her Majesty's Royal Navy before leaving to work in pharmaceutical sales and then, following that, to make a personal fortune from establishing and selling four companies by dint of his expertise, courage, and faith in these three simple steps. Blake has also accomplished what I know, as someone who has been intimately connected with book publishing for the past 25 years, to be incredibly challenging -- to write, as a first-time author, a business book that's more a memoir and actually make me care about his story. The book is in three parts, mirroring the three steps Blake outlines in the book: Step One: Reclaiming Your Mentality. Step Two: Creating Winning Ideas. Step Three: Transforming Ideas into Achievements. These three simple steps are all we need to know. Yet think about how often they are choked in so much blather by self-help authors whose only claim to success is their ability to part a lot of gullible people from their money by selling them a "program" or "model" that's based on nothing more than showing readers how to part other gullible people from their money! As for more details about what's in the book -- go buy it! Not only is it an enjoyable, engaging read but it has inspired me to sit, first thing each morning, and engage in “quiet time” (details in the book). And, yes, I can report that life has profoundly changed for me as a consequence of following the disciplined, yet simple, process that Blake outlines. I feel more trusting of life and happier because I now hold what I stand for and what I want in my mind at all times (controlling my thoughts so mental projections of what I don't want stand no chance), having made "quiet time" the priority before anything else takes hold of my day, and knowing that my dreams also want me -- I just have to get out of my own way and allow, as Blake points out, "life to fill in the details." This isn't one of those over-inflated books by a Johnny-Come-Lately, so if you're looking for something that suggests you're going to get super rich, quickly and easily, this might not be the book for you. But I consider it to be a wonderful blueprint for living a truly wealthy life -- one that is contented, happy, fulfilled and full of adventure. I love this book and strongly recommend it. Liz Alexander, Ph.D. Co-author of the forthcoming #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign (HappyAbout Books, October 2012).