Table of Contents
Introduction to the Third Edition 1
1 Getting Ready to Sell 5
Chapter 1 Setting Up and Organizing Your Business 7
Chapter 2 Finding Your Way Around eBay 23
Chapter 3 What Sells on eBay? 29
Chapter 4 Product Research 41
Chapter 5 What Should You Sell? 55
Chapter 6 Product Acquisition 61
Chapter 7 Winning with Drop-Shipping 75
Chapter 8 Types of Auctions 81
Chapter 9 Launching Your First Auctions 89
Chapter 10 Listing and Pricing Strategies 115
Chapter 11 Building Great Feedback 123
Chapter 12 Writing Your Success Plan 139
2 Putting Your Auctions to Work 147
Chapter 13 Category Selection 149
Chapter 14 Writing Auction Titles and Descriptions That Sell 155
Chapter 15 Mastering Auction Photography 167
Chapter 16 Promoting Your Auctions 175
Chapter 17 Shipping, Handling, and Insurance 179
Chapter 18 Boosting Your Profits by Selling Internationally 187
Chapter 19 Monitoring and Revising Your Auctions for Success 195
Chapter 20 Getting Paid 201
3 Running Your Ebay Business to Maximize Income 215
Chapter 21 Cost Control 217
Chapter 22 Inventory Management 227
Chapter 23 Automating Your Auctions 233
Chapter 24 Third-Party Promotional Tools 237
Chapter 25 Upselling and e-Mail Marketing to Your Customers 241
Chapter 26 Opening an eBay Store 247
Chapter 27 eBay Consignment Selling 257
Chapter 28 Beyond eBay 263
Appendix A Auction Checklist 269
Appendix B Popular Wholesale Sources 271
Appendix C Third-Party Resources for eBay Sellers 275
Glossary of Terms and Abbreviations 279
Index 286
