Table of Contents
Introduction 9
Chapter 1 Loved or Loathed? 13
Chapter 2 The Feel of Money 20
Chapter 3 Who Is Tom Benson? 26
Chapter 4 Cars Paved the Way 38
Chapter 5 Bankshot 50
Chapter 6 Call to Sports 56
Chapter 7 Investors Cry Foul 65
Chapter 8 Benson's Saints, the Early Years 76
Chapter 9 Hardnosed or Competitive? 81
Chapter 10 Born Rich, Part One 88
Chapter 11 Born Rich, Part Two 103
Chapter 12 The Grace Years 111
Chapter 13 Making Money in the NFL 119
Chapter 14 Walloped by Katrina 133
Chapter 15 Bad Day in Baton Rouge 145
Chapter 16 Big Easy Business 159
Chapter 17 Rough Going for Rita 165
Chapter 18 Gayle: Behind the Smile 178
Chapter 19 San Antonio 194
Chapter 20 Subsidized Billionaires 202
Chapter 21 Benson Gets a Makeover 216
Chapter 22 Historic Climb, Hard Stumble 225
Chapter 23 Basketball and a TV Station 234
Chapter 24 Anatomy of a Feud 243
Chapter 25 A Family Implodes 255
Chapter 26 The Gloves Come Off 266
Chapter 27 In Search of Stability 277
Chapter 28 Gauging Benson's Legacy 282
Appendix 287
Notes 293
Index 308
