Tourist Destination Images and Local Culture: Using the Example of the United Arab Emirates

Tourist Destination Images and Local Culture: Using the Example of the United Arab Emirates

by Verena Schwaighofer

Paperback(2014)

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Product Details

ISBN-13: 9783658045203
Publisher: Springer Fachmedien Wiesbaden
Publication date: 11/26/2013
Series: BestMasters
Edition description: 2014
Pages: 167
Product dimensions: 5.83(w) x 8.27(h) x 0.02(d)

About the Author

Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.

Table of Contents

Image and Destination Brands.- The Image of the United Arab Emirates.- The traditional Arabian Culture.

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