Trademark Law: Principles, Practice, and Global Perspectives

by Mark Ellis

Overview

Trademarks and Intellectual Property Law: Principles, Practice, and Global Perspectives offers an authoritative and structured exploration of the legal doctrines, commercial realities, and policy considerations that define modern trademark law. Written by Dr. Mark Ellis, this text bridges foundational legal theory with cutting-edge developments in a global marketplace increasingly shaped by digital innovation, emerging technologies, and transnational branding strategies.

Designed for law students, practicing attorneys, academics, and policy makers, the book provides clear doctrinal analysis, illustrative case summaries, and practical tools for navigating trademark registration, enforcement, litigation strategy, and valuation. Dr. Ellis skillfully connects U.S. federal law - including the Lanham Act and its jurisprudence - with international frameworks such as TRIPS, the Madrid Protocol, and the Paris Convention.

Whether used as a course textbook or as a professional reference, this volume delivers the legal precision, academic depth, and real-world relevance needed to master the dynamic field of trademark law. It explores the full lifecycle of trademarks, from selection and registration to enforcement, litigation strategy, and valuation. With its clear structure and practical orientation, the book equips readers to navigate both domestic statutes and international frameworks with confidence.

Product Details

ISBN-13:	9798317659097
Publisher:	Barnes & Noble Press
Publication date:	04/29/2025
Pages:	162
Product dimensions:	5.50(w) x 8.50(h) x 0.35(d)

About the Author

Dr. Mark Ellis is a business and legal scholar, and professor with over two decades of experience teaching intellectual property law, specializing in trademark protection, litigation strategy, and global enforcement mechanisms. He holds a Juris Doctor, a Ph.D., and also a post-J.D. LL.M. in Intellectual Property Law from the University of New Hampshire’s Franklin Pierce School of Law, one of the nation’s leading institutions for IP specialization.

Dr. Ellis has taught intellectual property law, business law, contract law, tort law, negotiable instruments and payment systems mentoring hundreds of law students and legal professionals. He is a contributor to legal symposia and scholarly journals and has served as a panel chair for academic conferences focused on cross-border IP enforcement, digital infringement, and emerging challenges in global brand protection.

With over 30 years of experience in the business sector, his combined academic and practitioner background makes him a dynamic voice among business professionals and university faculty navigating the evolving terrain of domestic and international intellectual property law.