Transformation of the Electric Utility Business Model: From Edison to Musk

by John Manshreck

Overview

This book examines business model transformation through the study of electrical utilities, an industry at the center of today’s efforts to combat climate change. When change comes to the business model of such a mature industry, the pattern is often recognizable. The foundational elements of the industry shift, allowing the innovation of business models by new competitors, while established firms face the threat of disruption. The utility sector, after decades of relative stability, is in the midst of such a transformation today.

After providing a historical summary of the dominant business models of the utility sector, Transformation of the Electric Utility Business Model looks at the factors currently impacting the industry. Utilities and policy makers today are facing two long-term issues that will dominate their agendas in the coming decades: rebuilding utility infrastructure to enable the decarbonization of the economy, and managing the risk of catastrophic events that can leave large areas without power for extended periods. Fortunately, with proper planning, many utility investments in decarbonization will also support risk management. However, these investments are often not compatible with current utility business models, requiring creativity and new regulatory frameworks to successfully implement. This book considers the impact of these factors, and then discusses the future.

This well-researched, extremely insightful book is essential reading for all those with an interest in business strategy, energy studies and sustainability.

Product Details

ISBN-13:	9783110713947
Publisher:	De Gruyter
Publication date:	12/06/2021
Series:	The Global Energy Markets Series , #1
Pages:	252
Product dimensions:	6.69(w) x 9.45(h) x (d)
Age Range:	18 Years

About the Author

John Manshreck - a CPA and management consultant with over two decades of consulting experience to public utilities, particularly in areas of smart grid deployment and large capital projects. John holds a Bachelor of Commerce (Honours) from the University of Manitoba (Canada), an MBA from London Business School (United Kingdom), and a Doctorate of Business Administration from the Grenoble Ecole de Management (France).

Table of Contents

Introduction

Part 1 - The Business Model

1. Age Leads to Rigidity

The Problems with Mature Organizations

Changing a Dominant Business Model

2. The Business Model – What is it?

Development and Popularization of the Concept

The Elements of a Business Model

Part 2 – A History of Business Model Transformation

3. Before the Grid “The Private Power Plant” – Pre-1882

A Fragmented Marketplace

An Example in JP Morgan’s Basement

4. First Business Model – Central Station Grid – 1882 to 1890s

Edison’s Vision on Pearl Street

Downfall: A Business Model Constrained by Distance.

5. Second Business Model – Centralized Production, Competition - 1890s to 1920s

The Dominance of AC and Scale

Downfall: Competition in a Natural Monopoly

6. Third (and still current) Business Model – Regulated Monopoly – 1920s to 2020s

Regulation and Monopoly

Stressing the Business Model: The Four D’s and Competition from Distributed Renewables

Part 3 – Emergence of a New Business Model

7. Four D’s of Change: Financial Decline, Decarbonization, Decentralization, Digitization

Financial Decline

Decentralization

Decarbonization

Digitization

8. A Business Model Under Strain

The Value Chain: New Competition from Decentralized Renewables

The Customer: A Dream Customer No Longer

The Value Offering: Expanded Customer Expectations

Value Capture: An System in Need of Maintenance

9. The Future Business Model

What We Know

Shape of the Future Business Model

Part 4 – Pathways to Business Model Transformation

10. A Path Well Traveled - Recurring Patterns of Dislocation

11. Roadblocks to Change

The Roadblock of Technology

The Roadblock of Embedded Values and Thinking

The Roadblock of Financial Returns

Breaking Through Roadblocks

12. Pathways to Transformation

Approach 1 - Maintain Traditional Boundaries (“Stay in your lane”)

Approach 2 - Extend the Existing Model (“Get a bigger umbrella”)

Approach 3 - Develop Ambidexterity (“Use a different skill set”)

Approach 4 - Experiment (“The path seldom taken”)

References