Transparent Investing: How to Play the Stock Market without Getting Played

The investment industry wants you to believe in stock market wizards who can predict the future and make a killing. But there's a simpler way to invest that offers better returns and less stress-no crystal ball needed.

We all know from experience that rational thoughts often lose out to primal cravings: if someone handed you a plate of chocolate cake and a plate of broccoli right now, which would you instinctively reach for?

When investing, you face this same tension between the part of your...