Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

by Al GOLIN

Overview

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.

Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. In Trust or Consequences, he reveals how to:

• create an effective trust strategy
• determine the impact of trust issues on stakeholders
• assess trust-building performance and calculate the difficulty of restoring trust
• create a "trust bank" for saving deposits of good will to draw on as needed

This invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

Product Details

ISBN-13:	9780814473887
Publisher:	AMACOM
Publication date:	02/12/2006
Edition description:	New Edition
Pages:	224
Product dimensions:	4.71(w) x 7.17(h) x 1.04(d)
Age Range:	17 Years

About the Author

Al Golin is founder and chairman of Golin/Harris, one of the world's leading public relations firms. He was named one of the most influential public relations people of the twentieth century by "PR Week" magazine.

Table of Contents

"1. Trust Trends: A Transparent Age, Online Relationships, and a

Breakdown in Corporate Values

2. More Than a Nice-Sounding Word: The Bottom Line Benefits

3. The Damage Done: Post-Enron Possibilities

4. Fix It Before It Breaks

5. If You Can’t Do It, Please Say So

6. The Human Touch

7. Humility: Developing a Nonarrogant Attitude

8. Speed, Truth, and Other Good Ways to Respond to Bad Times

9. Tough Trust Decisions

10. The Media: How to Develop Relationships that Develop Trust

11. Great Acts of Trust

12. Acts of Distrust

13. The Ten Commandments of Organizational Trust"

Editorial Reviews

...this is a must read book for people who treat this industry as a profession rather than simply a job...If you only bother to read one book this year, we strongly recommend Al Golin's Trust or Consequences.

Public Relations Quarterly

a comprehensive reference tool.
—October 2003

Contingency Planning & Mgt.

A superb book.. A must read for everyone interested in business...Rich with real-world examples and honest advice.
—October 2003

PR Week