Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

by Garrett French, Eric Ward

Overview

Link. Rank. Profit.

Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

• Execute a link audit and competitor analysis
• Develop a structured, long-term link-building strategy
• Identify and approach quality, top-ranking websites with a value proposition
• Differentiate links for traffic from links for ranking
• Keep on the right side of search engine guidelines

Product Details

ISBN-13:	9781599186481
Publisher:	Entrepreneur Press
Publication date:	01/14/2020
Series:	Ultimate Series
Edition description:	2nd ed.
Pages:	282
Sales rank:	806,202
Product dimensions:	8.00(w) x 10.00(h) x (d)

About the Author

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information. He currently resides in Louisville, KY.