Ultimate Guide to Social Media Marketing

The world runs on social media-and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind. Social media marketing experts Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2...