In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
|Edition description:||Sixth Edition|
|Product dimensions:||6.90(w) x 9.90(h) x 1.50(d)|
About the Author
Martin J. Gannon (Ph D, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos: faculty.csusm.edu/mgannon
Rajnandini Pillai (Ph D, State University of New York at Buffalo, 1994) is Professor of Management at the College of Business, California State University, San Marcos (CSUSM). She is also Executive Director and founding member of the Center for Leadership Innovation and Mentorship Building (CLIMB) at the university. Her areas of research interest are leadership and cross-cultural management. She has published her work on charismatic and transformational leadership, leadership and voting behavior, and cross-cultural differences in organizational justice in some of the leading journals in her field such as The Leadership Quarterly, Journal of Management, and the Journal of International Business Studies. She has also co-edited two books, Teaching Leadership: Innovative Approaches for the 21st Century (2003) and Follower Perspectives on Leadership (2007). She serves on the editorial boards of The Leadership Quarterly and Group and Organization Management. Rajnandini Pillai has held mid-level management positions in the banking industry in India, consulted with organizations in the United States on leadership effectiveness, and conducted workshops on leadership and global issues. She has received awards for excellence in teaching and research, including the College of Business Outstanding Professor Award, the Western Academy of Management Ascendant Scholar Award, the CSUSM President’s Award for Scholarship and Creative Activity, and the Harry E. Brakebill Distinguished Professor Award.
Table of Contents
Preface: Understanding Cultures in DepthPart I. IntroductionChapter 1. Understanding Cultural Metaphors Language Barriers Using Cultural Metaphors Constructing Cultural Metaphors Using Metaphor Reading and Using This Book A Two-Dimensional Typology of Cultures A Scaling Perspective Defining Culture or Identifying Its Determinants? When Culture Does, and Does Not, MatterPart II. Authority-Ranking CulturesChapter 2. The Thai Kingdom Loose Vertical Hierarchy Freedom and Equality The Thai SmileChapter 3. The Japanese Garden Corporate Cultures Garden as Metaphor Wa and Shikata Seishin Training Combining Droplets or Energies Aesthetics Similarities and ContrastsChapter 4. Bedouin Jewelry and Saudi Arabia History and Geography The Desert Bedouins Bold Form Handcrafted Appearance Traditional Design Female OwnershipChapter 5. Dòn Gánh: The Two Sides of Vietnam History of Occupation The French Defeat and Division Into Two The Metaphor: The Dualities of Dòn GánhChapter 6. Kimchi and Korea South Korea Kimchi The 60th Birthday Strangers by Day, Lovers by Night Kimchi’s Public Role The Irish of AsiaPart III. Scandinavian Egalitarian CulturesChapter 7. The Swedish Stuga Early History Modern Evolution Social Democracy The Swedish Summer Home Love of Untrammeled Nature and Tradition Individualism Through Self-Development EqualityChapter 8. The Finnish Sauna From Survival to Political and Economic Success Sauna: A Secular “Holy” Place of Equality Communication: Comfort With QuietudeChapter 9. The Danish Christmas Luncheon Interdependent Individualism Geographic Ambivalence CozinessPart IV. Other Egalitarian CulturesChapter 10. The German Symphony Postwar Evolution The Symphony Orchestra Diversity of Musical Instruments Positional Arrangements of the Musicians Conductors and Leaders Precision and Synchronicity The Unfinished SymphonyChapter 11. Irish Conversations Early History English Oppression Identifying Links Intersection of Gaelic and English Prayer as Conversation A Free-Flowing Conversation: Irish Hospitality Places of Conversations: Irish Friends and Families Ending a ConversationChapter 12. The Canadian Backpack and Flag Historical Background Egalitarianism and Outlook The Canadian Mosaic Canadians as Non-U.S. AmericansChapter 13. Australian Outdoor Recreational Activities Capturing the Imagination New Realities: Beyond Stereotypes Barbecue Equality Matching Among the Tall PoppiesChapter 14. French Wine Pureness Classification Composition Suitability The Maturation Process The Changing PortraitPart V. Market-Pricing CulturesChapter 15. American Football The Tailgate Party Pregame and Halftime Entertainment Strategy and War Selection, the Training Camp, and the Playbook Individual Specialized Achievement Within the Team Structure Aggression, High Risks, and Unpredictable Outcomes Huddling The Church of Football and Celebrating PerfectionChapter 16. The Traditional British House The Traditional House History, Politics, Economics: Laying the Foundations Growing Up British: Building the House Being British: Living in the HousePart VI. Cleft National CulturesChapter 17. The Malaysian Balik Kampung Returning to Nearby Roots Authority Ranking Reinforcing Common ValuesChapter 18. The Israeli Kibbutzim and Moshavim Zionism, Types of Judaism, and the Palestinians A New Country Continuous War Religious Conflict Explicit Values Size and Behavioral Outcomes Traumas, Worldview, and PersonalityChapter 19. The Italian Opera North and South The Opera Metaphor The Overture Pageantry and Spectacle Voice Externalization Chorus and SoloistsChapter 20. Belgian Lace Wallonian Versus Flemish History of Lace A Land of Contrasts Control Cooperation and HarmonyPart VII. Torn National CulturesChapter 21. The Mexican Fiesta Historical Background The Mexican Fiesta Primary Focus on People The Emphasis on Religion Experiencing the Present Freedom Within the Social OrderChapter 22. The Turkish Coffeehouse A Unique History Islam and Secularity Recreation, Communication, and Community Integration A Male Domain A Modest Environment Life Outside the Coffeehouse Looking AheadPart VIII. The Base Culture and Its Diffusion Across Borders (Clusters of Nations): The Example of ChinaChapter 23. China’s Great Wall and Cross-Cultural Paradox The Great Wall: Long, Tortuous, and Complex History Confucianism and Taoism Sun Tzu, War, and the MarketplaceChapter 24. The Chinese Family Altar: The Expatriate Chinese Outside of China The Importance of Family The Expatriate Chinese Roundness Harmony FluidityChapter 25. The Singapore Hawker Centers Origins of the Hawker Centers Singapore’s History Ethnic Diversity but Unity Efficiency The Power of Women Safety Synthesizing Traditional and New ValuesPart IX. India: Tradition, Modernity, and DiversityChapter 26. India: The Dance of Shiva Shiva’s Dance Indian Culture: Early History Cyclical Hindu Philosophy The Cycle of Life The Family Cycle The Cycle of Social Interaction The Work and Recreation (Rejuvenation) CycleChapter 27. India: A Kaleidoscope of Diversity The Kaleidoscope of Religions and Cultural Celebrations Images of Festivals and Feasts Cell Phones, Call Centers, and Curriculum: Images of Change The Changing Image of CricketPart X. An African PerspectiveChapter 28. The Nigerian Marketplace Diversity Social Dynamism Balancing Tradition and ChangeChapter 29. South African Townships An Insider’s View An Outsider’s ViewChapter 30. The Sub-Saharan African Bush Taxi Basic Operations A Short History of Africa African Time Orientation and Fatalism Communalism and Community Sharing Hierarchy in African Society: Seating Arrangements in the Bush TaxiPart XI. The Struggle for Cultural Identity and the Splintering of Nations: The Case of the Russian EmpireChapter 31. Russian Ballet An Apt Metaphor A Flourishing Art Echelons of the Ballet Drama and Realism The Russian SoulChapter 32. Estonian Singing Lyrics, or the Painful History of the Proud Nation Vocalists, or Simple Pleasures Inspired by Nature Performance, or Singing as a Weapon Audience, or Estonia on the Global StageChapter 33. The Polish Village Church Historical Background Central Place of the Catholic Church The Partitioning and Polish Identity SurvivorsPart XII. Same Metaphor, Different MeaningsChapter 34. The Spanish Bullfight The Bullfight Begins Cuadrillas Sol y Sombra The Pompous Entrance Parade Audience Involvement The Ritual of the BullfightChapter 35. The Portuguese Bullfight Pride in Traditions Stratification Amid Unity Artistry and Human Gore Profitless BraveryPart XIII. Popular Music as Cultural MetaphorsChapter 36. The Brazilian Samba Evolution of the Samba Small-Step Circularity Physical Touch Undulation Spontaneous Escape Paradox of DancersChapter 37. The Argentine Tango The Tango’s Evolution Tango Music and Composers The Dynamics of the Dance Tango Singers and Their Lyrics Gender Relations Applying What We’ve Learned SummaryPart XIV. Overlapping Cultural Metaphors for Geographically Related NationsChapter 38. Cultural Metaphors for the Caribbean A Brief History of the Caribbean Region Cultural Metaphors for the Caribbean Personal Experiences With Caribbean Metaphors Developing Complementary Cultural Metaphors ConclusionsReferencesIndexAbout the Authors