Understanding Strategic Management, 4th Edition

by Henry

Overview

Packed with real-life examples and emphasising the essential tools of analysis, this is the ideal introduction for students taking their first steps into strategic management.

Product Details

ISBN-13:	9780198859833
Publisher:	Oxford University Press
Publication date:	03/01/2022
Pages:	387
Product dimensions:	7.30(w) x 9.30(h) x 0.80(d)

About the Author

Anthony Henry is Senior Lecturer in Strategic Management at University of Central England Business School, where he is module leader for the Strategic Management module. Prior to joining higher education Tony worked as an Analyst for HSBC in London.

Table of Contents

Part One: What is Strategy?

Editorial Reviews

"This is an excellent textbook that provides a very useful summary of key works in the field of strategic management, making full use of corporate examples taken from a wide range of sources and countries that bring theory to practice for students and researchers."—Sajjad Jasimuddin, Aberystwyth University

From the Publisher