ISBN-10:
075068464X
ISBN-13:
9780750684644
Pub. Date:
07/14/2008
Publisher:
Taylor & Francis
Understanding the Global Spa Industry / Edition 1

Understanding the Global Spa Industry / Edition 1

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Product Details

ISBN-13: 9780750684644
Publisher: Taylor & Francis
Publication date: 07/14/2008
Edition description: New Edition
Pages: 496
Product dimensions: 6.50(w) x 9.20(h) x 1.00(d)

Table of Contents

Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index

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