Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules
USA TODAY BESTSELLER

Get fired up to launch a business, creative project, or side hustle—and build your dreams on your own terms—with unconventional wisdom from the “Queen of Social Media.”


In 2013, Rachel Pedersen was a single mom, freshly off of food stamps and struggling to get her life on track. Three years later, she left her 9-to-5 job and launched a consulting business with her husband. Today, she is the founder and CEO of two multimillion-dollar companies and an expert in every aspect of social media, helping businesses 10X (or 100X!) with massive, needle-moving growth. She didn’t get there by following somebody else’s rules.

Using personal stories that both instruct and inspire, Unfiltered shares the lessons Rachel has learned on her incredible journey from welfare to millions—and gives you a new way to think about what success can look like in your life.

Readers will find:
  • Practical strategies for starting and building a business, including savvy guidelines for using social media marketing
  • Real-life examples from Rachel’s clients and her own experience
  • Essential practices you can’t take for granted—from cultivating good business habits to building a solid circle of support
  • Advice for hanging on when your entrepreneurship journey becomes an emotional roller coaster
  • A roadmap for finding your own way to get ahead—without sacrificing the things that matter most
  • And much more
Create your dream business and life, starting today.
1141401545
Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules
USA TODAY BESTSELLER

Get fired up to launch a business, creative project, or side hustle—and build your dreams on your own terms—with unconventional wisdom from the “Queen of Social Media.”


In 2013, Rachel Pedersen was a single mom, freshly off of food stamps and struggling to get her life on track. Three years later, she left her 9-to-5 job and launched a consulting business with her husband. Today, she is the founder and CEO of two multimillion-dollar companies and an expert in every aspect of social media, helping businesses 10X (or 100X!) with massive, needle-moving growth. She didn’t get there by following somebody else’s rules.

Using personal stories that both instruct and inspire, Unfiltered shares the lessons Rachel has learned on her incredible journey from welfare to millions—and gives you a new way to think about what success can look like in your life.

Readers will find:
  • Practical strategies for starting and building a business, including savvy guidelines for using social media marketing
  • Real-life examples from Rachel’s clients and her own experience
  • Essential practices you can’t take for granted—from cultivating good business habits to building a solid circle of support
  • Advice for hanging on when your entrepreneurship journey becomes an emotional roller coaster
  • A roadmap for finding your own way to get ahead—without sacrificing the things that matter most
  • And much more
Create your dream business and life, starting today.
24.99 In Stock
Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

by Rachel Pedersen
Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules

by Rachel Pedersen

Hardcover

$24.99 
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Overview

USA TODAY BESTSELLER

Get fired up to launch a business, creative project, or side hustle—and build your dreams on your own terms—with unconventional wisdom from the “Queen of Social Media.”


In 2013, Rachel Pedersen was a single mom, freshly off of food stamps and struggling to get her life on track. Three years later, she left her 9-to-5 job and launched a consulting business with her husband. Today, she is the founder and CEO of two multimillion-dollar companies and an expert in every aspect of social media, helping businesses 10X (or 100X!) with massive, needle-moving growth. She didn’t get there by following somebody else’s rules.

Using personal stories that both instruct and inspire, Unfiltered shares the lessons Rachel has learned on her incredible journey from welfare to millions—and gives you a new way to think about what success can look like in your life.

Readers will find:
  • Practical strategies for starting and building a business, including savvy guidelines for using social media marketing
  • Real-life examples from Rachel’s clients and her own experience
  • Essential practices you can’t take for granted—from cultivating good business habits to building a solid circle of support
  • Advice for hanging on when your entrepreneurship journey becomes an emotional roller coaster
  • A roadmap for finding your own way to get ahead—without sacrificing the things that matter most
  • And much more
Create your dream business and life, starting today.

Product Details

ISBN-13: 9781401967512
Publisher: Hay House Inc.
Publication date: 09/20/2022
Pages: 280
Sales rank: 1,076,266
Product dimensions: 5.50(w) x 8.60(h) x 1.10(d)

About the Author

Rachel Pedersen is CEO of an award-winning international digital marketing agency and founder of Social Media United, the leading online education center for social media managers. As a full-time social media consultant and strategist, she empowers business owners and social media managers to leverage social media and fast-track their growth trajectories. With her husband, Poul, who’s also her business partner and COO, she is raising three children and supporting many thousands of students and clients and millions more fans and followers on the amazing journey of entrepreneurship—helping them find freedom and joy along the way. www.rachelpedersen.com

Table of Contents

Foreword xiii

Introduction xvii

Part I Purpose

Chapter 1 Why Are You Starting a Business? 3

Chapter 2 Research, Research, Research 17

Chapter 3 Programming Your Mind for Success 27

Chapter 4 To Hustle or Not to Hustle 37

Chapter 5 Pockets of Possibility 49

Chapter 6 Taking That Leap of Faith 57

Part 1I Presence

Chapter 7 Marketing versus Social Media Strategy 65

Chapter 8 Setting Up Your Social Media Presence 73

Chapter 9 Connection through Content 81

Chapter 10 Social Media Growth 89

Part III Progress and Profit

Chapter 11 Business-by-Design 97

Chapter 12 Make Room for Big Rocks 105

Chapter 13 Setting Boundaries 111

Chapter 14 Find Your Support System 129

Chapter 15 The Power of Mentors 135

Chapter 16 Every Business Journey Is Different 149

Chapter 17 The Power of Daily Improvement 159

Part IV Passion and Perseverance

Chapter 18 When Things Get Difficult 171

Chapter 19 Overcoming Obstacles 181

Chapter 20 Surprising Things about Running (and Growing) a Business 193

Chapter 21 Creating Bigger Goals 203

Chapter 22 Why Choose? 211

Chapter 23 When You Feel Like Giving Up 219

Afterword 229

Index 233

Acknowledgments 243

About the Author 245

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