UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

by Edward Stull

Paperback(1st ed.)

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Product Details

ISBN-13: 9781484238103
Publisher: Apress
Publication date: 09/12/2018
Edition description: 1st ed.
Pages: 349
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author


Edward Stull is a designer and researcher in Columbus, Ohio, USA. He helps teams work through user experience (UX) challenges ranging from product design to digital marketing. Over his 20-year-long career, he has assisted numerous international brands, national banks, and state healthcare exchanges. He thinks a lot about how people understand, practice, and sell UX.

Table of Contents

Part 1: UX Principles.-


Chapter 1: UX Is Unavoidable.-


Chapter 2: You Are Not the User.-


Chapter 3: You Compete with Everything.-


Chapter 4: The User Is on a Journey.-


Chapter 5: Keep It Simple.-


Chapter 6: Users Collect Experiences.-


Chapter 7: Speak the User's Language.-


Chapter 8: Favor the Familiar.-


Chapter 9: Stability, Reliability, and Security.-


Chapter 10: Speed.-


Chapter 11: Usefulness.-


Chapter 12: The Lives in Front of Interfaces.-


Part 2: Being Human.-


Chapter 13: Perception.-


Chapter 14: Attention.-


Chapter 15: Flow.-


Chapter 16: Laziness.-


Chapter 17: Memory.-


Chapter 18: Rationalization.-


Chapter 19: Accessibility.-


Chapter 20: Storytelling.-


Part 3: Persuasion.-


Chapter 21: Empathy.-


Chapter 22: Authority.-


Chapter 23: Motivation.-


Chapter 24: Relevancy.-


Chapter 25: Reciprocity.-


Chapter 26: Product.-


Chapter 27: Price.-


Chapter 28: Promotion.-


Chapter 29: Place.-


Part 4: Process.-


Chapter 30: Waterfall, Agile, and Lean.-


Chapter 31: Problem Statements.-


Chapter 32: The Three Searches.-


Chapter 33: Quantitative Research.-


Chapter 34: Calculator Research.-


Chapter 35: Qualitative Research.-


Chapter 36: Reconciliation.-


Chapter 37: Documentation.-


Chapter 38: Personas.-


Chapter 39: Journey Mapping.-


Chapter 40: Knowledge Mapping.-


Chapter 41: Kano Modeling.-


Chapter 42: Heuristic Review.-


Chapter 43: User Testing.-


Chapter 44: Evaluation.-


Chapter 45: Conclusion.-


Appendix A. Resources for Further Reading.-

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