UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

by Edward Stull

Paperback(1st ed.)

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Product Details

ISBN-13: 9781484238103
Publisher: Apress
Publication date: 09/12/2018
Edition description: 1st ed.
Pages: 349
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author

Edward Stull is a designer and researcher in Columbus, Ohio, USA. He helps teams work through user experience (UX) challenges ranging from product design to digital marketing. Over his 20-year-long career, he has assisted numerous international brands, national banks, and state healthcare exchanges. He thinks a lot about how people understand, practice, and sell UX.

Table of Contents

Part 1: UX Principles.-

Chapter 1: UX Is Unavoidable.-

Chapter 2: You Are Not the User.-

Chapter 3: You Compete with Everything.-

Chapter 4: The User Is on a Journey.-

Chapter 5: Keep It Simple.-

Chapter 6: Users Collect Experiences.-

Chapter 7: Speak the User's Language.-

Chapter 8: Favor the Familiar.-

Chapter 9: Stability, Reliability, and Security.-

Chapter 10: Speed.-

Chapter 11: Usefulness.-

Chapter 12: The Lives in Front of Interfaces.-

Part 2: Being Human.-

Chapter 13: Perception.-

Chapter 14: Attention.-

Chapter 15: Flow.-

Chapter 16: Laziness.-

Chapter 17: Memory.-

Chapter 18: Rationalization.-

Chapter 19: Accessibility.-

Chapter 20: Storytelling.-

Part 3: Persuasion.-

Chapter 21: Empathy.-

Chapter 22: Authority.-

Chapter 23: Motivation.-

Chapter 24: Relevancy.-

Chapter 25: Reciprocity.-

Chapter 26: Product.-

Chapter 27: Price.-

Chapter 28: Promotion.-

Chapter 29: Place.-

Part 4: Process.-

Chapter 30: Waterfall, Agile, and Lean.-

Chapter 31: Problem Statements.-

Chapter 32: The Three Searches.-

Chapter 33: Quantitative Research.-

Chapter 34: Calculator Research.-

Chapter 35: Qualitative Research.-

Chapter 36: Reconciliation.-

Chapter 37: Documentation.-

Chapter 38: Personas.-

Chapter 39: Journey Mapping.-

Chapter 40: Knowledge Mapping.-

Chapter 41: Kano Modeling.-

Chapter 42: Heuristic Review.-

Chapter 43: User Testing.-

Chapter 44: Evaluation.-

Chapter 45: Conclusion.-

Appendix A. Resources for Further Reading.-

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