Video Basics

by Herbert Zettl

Overview

Reflecting the latest from real-world practice, VIDEO BASICS, 8th Edition, by Emmy award-winning producer, director, and innovator Herbert Zettl delivers the most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, the text moves you quickly from video concepts and processes to production tools and techniques, and — ultimately — the production environment (studio and field, indoors and out) and its effects. A more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. In addition, the accompanying MindTap digital experience helps you ensure your course success with a range of interactive study tools.

Product Details

ISBN-13:	9781305950863
Publisher:	Cengage Learning
Publication date:	01/01/2017
Series:	MindTap Course List
Edition description:	New Edition
Pages:	448
Product dimensions:	7.90(w) x 9.90(h) x 0.70(d)

About the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver and Gold Circles of the National Academy of Television Arts and Sciences (NATAS), Northern California, and received their highest honor, the Governors’ Award, which includes an Emmy. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM — Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

Table of Contents

Part I: PRODUCTION: PROCESSES AND PEOPLE. 1. Production Process. 2. Production Team: Who Does What When? Part II: IMAGE CREATION: DIGITAL VIDEO AND CAMERA. 3. Image Formation and Digital Video. 4. Video Camera. 5. Operating the Camera. 6. Looking through the Viewfinder. Part III: IMAGE CREATION: SOUND, LIGHT, GRAPHICS, AND EFFECTS. 7. Audio and Sound Control. 8. Light, Color, and Lighting. 9. Graphics and Effects. Part IV: IMAGE CONTROL: SWITCHING, RECORDING, AND EDITING. 10. Switcher and Switching. 11. Video Recording. 12. Postproduction: Digital Editing. 13. Editing Principles. Part V: PRODUCTION ENVIRONMENT: STUDIO, FIELD, AND SYNTHETIC. 14. Production Environment: Studio. 15. Production Environment: Field and Synthetic. Part VI: PRODUCTION CONTROL: TALENT AND DIRECTING. 16. Talent, Clothing, and Makeup. 17. Putting It All Together: Directing.

Editorial Reviews

A text for a one-semester course for beginning students in video production. Material moves from idea and production processes to tools and techniques necessary to bring about the production, and then to the production environment and talent. Sections cover production processes, analog and digital image creation, video recording and editing, and studio and field production environments, with discussion of synthetic video and multimedia. Includes key terms and concepts and b&w photos. Zettl is professor emeritus of broadcast and electronic communication arts at San Francisco State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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