Visuality and Virtuality: Images and Pictures from Prehistory to Perspective
A provocative and challenging new conceptual framework for the study of images

This book builds on the groundbreaking theoretical framework established in Whitney Davis’s acclaimed previous book, A General Theory of Visual Culture, in which he shows how certain culturally constituted aspects of artifacts and pictures are visible to informed viewers. Here, Davis uses revealing archaeological and historical case studies to further develop his theory, presenting an exacting new account of the interaction that occurs when a viewer looks at a picture.

Davis argues that pictoriality—the depiction intended by its maker to be seen—emerges at a particular standpoint in space and time. Reconstruction of this standpoint is the first step of the art historian’s craft. Because standpoints are inherently mutable and mobile, pictoriality constantly shifts in form and possible meaning. To capture this complexity, Davis develops new concepts of radical pictorial ambiguity, including “bivisibility” (the fact that pictures can always be seen in ways other than intended), pictorial naturalism, and the behavior of pictures under changing angles of view. He then applies these concepts to four cases—Paleolithic cave painting; ancient Egyptian tomb decoration; classical Greek architectural sculpture, with a focus on the Parthenon frieze; and Renaissance perspective as invented by Brunelleschi.

A profound new theory of the work of both makers and viewers by one of the discipline’s most esteemed and engaged thinkers, Visuality and Virtuality is essential reading for art historians, architects, archaeologists, and philosophers of art and visual theory.

1126195876
Visuality and Virtuality: Images and Pictures from Prehistory to Perspective
A provocative and challenging new conceptual framework for the study of images

This book builds on the groundbreaking theoretical framework established in Whitney Davis’s acclaimed previous book, A General Theory of Visual Culture, in which he shows how certain culturally constituted aspects of artifacts and pictures are visible to informed viewers. Here, Davis uses revealing archaeological and historical case studies to further develop his theory, presenting an exacting new account of the interaction that occurs when a viewer looks at a picture.

Davis argues that pictoriality—the depiction intended by its maker to be seen—emerges at a particular standpoint in space and time. Reconstruction of this standpoint is the first step of the art historian’s craft. Because standpoints are inherently mutable and mobile, pictoriality constantly shifts in form and possible meaning. To capture this complexity, Davis develops new concepts of radical pictorial ambiguity, including “bivisibility” (the fact that pictures can always be seen in ways other than intended), pictorial naturalism, and the behavior of pictures under changing angles of view. He then applies these concepts to four cases—Paleolithic cave painting; ancient Egyptian tomb decoration; classical Greek architectural sculpture, with a focus on the Parthenon frieze; and Renaissance perspective as invented by Brunelleschi.

A profound new theory of the work of both makers and viewers by one of the discipline’s most esteemed and engaged thinkers, Visuality and Virtuality is essential reading for art historians, architects, archaeologists, and philosophers of art and visual theory.

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Visuality and Virtuality: Images and Pictures from Prehistory to Perspective

Visuality and Virtuality: Images and Pictures from Prehistory to Perspective

by Whitney Davis
Visuality and Virtuality: Images and Pictures from Prehistory to Perspective

Visuality and Virtuality: Images and Pictures from Prehistory to Perspective

by Whitney Davis

Hardcover

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Overview

A provocative and challenging new conceptual framework for the study of images

This book builds on the groundbreaking theoretical framework established in Whitney Davis’s acclaimed previous book, A General Theory of Visual Culture, in which he shows how certain culturally constituted aspects of artifacts and pictures are visible to informed viewers. Here, Davis uses revealing archaeological and historical case studies to further develop his theory, presenting an exacting new account of the interaction that occurs when a viewer looks at a picture.

Davis argues that pictoriality—the depiction intended by its maker to be seen—emerges at a particular standpoint in space and time. Reconstruction of this standpoint is the first step of the art historian’s craft. Because standpoints are inherently mutable and mobile, pictoriality constantly shifts in form and possible meaning. To capture this complexity, Davis develops new concepts of radical pictorial ambiguity, including “bivisibility” (the fact that pictures can always be seen in ways other than intended), pictorial naturalism, and the behavior of pictures under changing angles of view. He then applies these concepts to four cases—Paleolithic cave painting; ancient Egyptian tomb decoration; classical Greek architectural sculpture, with a focus on the Parthenon frieze; and Renaissance perspective as invented by Brunelleschi.

A profound new theory of the work of both makers and viewers by one of the discipline’s most esteemed and engaged thinkers, Visuality and Virtuality is essential reading for art historians, architects, archaeologists, and philosophers of art and visual theory.


Product Details

ISBN-13: 9780691171944
Publisher: Princeton University Press
Publication date: 11/14/2017
Pages: 368
Product dimensions: 7.30(w) x 10.30(h) x 1.20(d)

About the Author

Whitney Davis is the George C. and Helen N. Pardee Professor of History and Theory of Ancient and Modern Art at the University of California, Berkeley. His many books include A General Theory of Visual Culture (Princeton) and Queer Beauty: Sexuality and Aesthetics from Winckelmann to Freud and Beyond.

Table of Contents

Preface

A Note on Notations and Abbreviations

Introduction 1

Images and Pictures

Part 1 Analytics of Imaging Pictures in Visual Space

Chapter 1 Visuality and Virtuality: Analytics of Visual Space and Pictorial Space 28

Chapter 2 Radical Pictoriality: Seeing-As, Seeing-As-As, Seeing-As-As-As… 51

Chapter 3 What the Chauvet Master Saw: On the Presence of Prehistoric Pictoriality 69

Part 2 Bivisibility, Bivirtuality, and Birotationality

Chapter 4 Bivisibility: Between the Successions to Visuality 96

Chapter 5 Bivirtuality: Pictorial Naturalism and the Revolutions of Rotation 111

Chapter 6 Birotationality: Frontality, Foreshortening, and Virtual Pictorial Space 143

Part 3 Pictorial Successions of Virtual Coordinate Space

Chapter 7 What Hesire Saw: Virtual Coordinate Space in Ancient Egyptian Depiction 180

Chapter 8 What Phidias Saw: Virtual Coordinate Space in Classical Greek Architectural Relief 229

Chapter 9 What Brunelleschi Saw: Virtual Coordinate Space and Painter's Perspective 264

Notes 318

Index 348

Illustration Credits 350

What People are Saying About This

From the Publisher

"Here at last is a theory of art history that is insistently visual. One of the pleasures of reading Davis is that one feels once again that giants walk the land."—John Onians, author of Neuroarthistory: From Aristotle and Pliny to Baxandall and Zeki

"Visuality and Virtuality is a magisterial work both in conception and execution. This is art history at its very best."—James D. Herbert, author of Brushstroke and Emergence: Courbet, Impressionism, Picasso

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