Web Usage Mining Techniques and Applications Across Industries

by A.V. Senthil Kumar

Overview

Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.

Product Details

ISBN-13:	9781522506133
Publisher:	IGI-Global
Publication date:	08/31/2016
Pages:	450
Product dimensions:	8.50(w) x 11.00(h) x 1.00(d)