WEconomy: You Can Find Meaning, Make A Living, and Change the World

WEconomy: You Can Find Meaning, Make A Living, and Change the World


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Product Details

ISBN-13: 9781119447795
Publisher: Wiley
Publication date: 03/07/2018
Pages: 336
Sales rank: 462,896
Product dimensions: 6.00(w) x 8.50(h) x 1.00(d)

About the Author

Craig is a New York Times bestselling author who has written twelve books. He co-founded WE Charity, lifting more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates. His purpose is helping others discover their purpose. Craig lives in Toronto with his wife Leysa and son Hilson.

Holly, after achieving medical and physiology degrees from University College London and working as a doctor, joined the Virgin Group's Leadership team, dedicating her time to her passions: people, culture, and purpose. She is Chair of Virgin Unite, a founder and trustee of Big Change and Co-Chair of WE Day UK. Holly lives in London with her husband Freddie Andrewes and their twins Etta and Artie.

Marc is a syndicated colum-nist read by millions. He co- founded ME to WE Social Enterprise, engaging millions of customers to drive social change. He is a Harvard and Oxford graduate, and Rhodes Scholar. He believes that purpose-driven business will change the world. Marc lives in Toronto with his wife Roxanne and daughters Lily-Rose and Violette.

Authors donate 100% of royalties to charity.

Contact authors at WEconomy@we.org

Table of Contents

Welcome to the WEconomy

Foreword Sheryl Sandberg ix

Part 1 What: An introduction to the WEconony: What is it? Why now? How is it changing business for good?

Who: The authors share their personal journeys and lessons on business, charity, and social enterprise-learned the hard way

Introduction: Welcome tot he WEconomy Craig Kielburger Holly Branson Marc Kielburger 1

Chapter 1 Growing Up Branson Holly Branson 17

Chapter 2 Breakfast and a Wake-Up Call Craig Kielburger 31

Chapter 3 From the Slaughterhouse to Social Enterprise Marc Kielburger 47

Part 2 Why?

Introduction: Purpose at Work: Why Business Should Get Involved Craig Kielburger Holly Branson Marc Kielburger 63

Chapter 4 Purpose 101 Holly Branson 71

Chapter 5 Inspire Brand Fanatics Craig Kielburger 85

Chapter 6 Build New Products Marc Kielburger 97

Chapter 7 Reinventing Your Work Life Holly Branson 111

Chapter 8 Differentiate Products Craig Kielburger 123

Chapter 9 Sweat the Big and Small Stuff Holly Branson 135

Chapter 10 Unlock New Customers Marc Kielburger 149

Chapter 11 The New world of Impact Investing Holly Branson 159

Chapter 12 Open New Markets Craig Kielburger 171

Chapter 13 People Are Your Purpose Holly Branson 183

Part 3 How

Introduction: If You Build It, They May Not Come: How to Get Purpose Right Craig Kielburger Holly Branson Marc Kielburger 199

Chapter 14 Be a purpose Led "Learning Organization" Holly Branson 207

Chapter 15 WEconomy Impact Engineering, Step One: Find Your Cause Craig Kielburger 223

Chapter 16 WEconomy Impact Engineering, Step Two: Build a 360 Action Plan Marc Kielburger 241

Chapter 17 WEconomy Impact Engineering, Step Three: Engage Your Networks Craig Kielburger 257

Chapter 18 It's Time to Get Your Pitch On … Holly Branson 271

Chapter 19 Change without Cash Marc Kielburger 289

Chapter 20 Your WEconomy Assignment: Build a 100-Year Purpose Plan Holly Branson 301

Conclusion: The WEconomy Needs You Craig Kielburger Holly Branson Marc Kielburger 313

Epilogue Sir Richard Branson 317

Appendix 320

Acknowledgments 322

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WEconomy: You Can Find Meaning, Make A Living, and Change the World 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
From the description on B&N website, I never thought it was about purpose + meaning for employed people. I purchased it thinking I was going to learn how to perhaps, build my own business in order to make a difference in the world. Very disappointed