What Is A Strategic Alliance And The Different Types Of Strategic Alliances That Companies Can Form

by Dr. Harrison Sachs

Overview

This essay sheds light on what is a strategic alliance, demystifies the different types of strategic alliances that companies can form, reveals the best type of strategic alliance that companies can form, delineates the benefits of strategic alliances being formed by companies, and explicates the problems with strategic alliances not being formed by companies. In the digital era, strategic alliances have become all the more prevalent. As niche markets become replete with more and more competitors, the prospect of forming a strategic alliance becomes all the more enticing, especially for companies that are ardently vying to amplify their market share and that are eager to attain more potent competitive advantages. It is eminently cumbersome to compete in niche markets against competitors who possess ample potent competitive advantages, enormous marketing prowess, a behemoth brand across social media platforms, a massive customers base, a sizeable brand advocate base, and innovative product offerings and service offerings, especially if your company desists from forming a strategic alliance. Forming a strategic alliance can immensely redound to the benefit of companies who have prudently entered into a strategic alliance that they aim to mutually benefit from in the long haul. Companies may enter into a strategic alliance for a vast variety of disparate reasons, such as to enhance their product offerings, augment their service offerings, attain additional competitive advantages, or more seamlessly expand into new markets. In a strategic alliance, two companies aim to harmoniously work together in order to achieve strategic alliance objectives and goals. In a strategic alliance, both companies mutually benefit from making inroads towards goal attainment of a shared goal. The duration of the strategic alliance can vary from strategic alliance to strategic alliance. Even though there are a vast variety of disparate reasons as to why companies form strategic alliances, forming a strategic alliance however is not guaranteed to yield a beneficent outcome since the future is enigmatic and obscured behind a penumbra of time. A strategic alliance can be deemed "an arrangement between two companies to undertake a mutually beneficial project while each retains its independence". Once a strategic alliance has been formed, two companies will often consolidate resources together in their endeavor to achieve strategic alliance objectives and goals. Companies should aim to reach worthwhile daily objectives and worthwhile overarching goals. It is much easier to reach certain worthwhile overarching goals when companies form strategic alliances than it is to do so when companies abstain from forming strategic alliances. Forming strategic alliances can render it easier for companies to be able to amplify their market share in the niche markets that they vie for market share in if it culminates in them being able to amplify their potent competitive advantages and being able to more seamlessly outperform their competitors. The benefits reaped from forming a strategic alliance can vastly vary from company to company. Some companies for instance may form a strategic alliance to ease the process of attaining economies of scale, while other companies may form a strategic alliance to ease the process of attaining a foothold in an emerging market that they are entering into. Some companies may for instance also form a strategic alliance to help facilitate the development of additional innovative products, while other companies may form a strategic alliance to mitigate against the financial risks of investing in research and development activities. It can be a costly pursuit to engage in research and development activities. Companies should ensure that they are developing products that are apt to be highly desirable products and that are able to assuage unmet needs among their target market before they invest a substantial amount of capital in developing new products. Developing products that are undesirable products and that are unable to assuage the unmet needs among the target market can render companies more prone to succumbing to a sizeable negative return on investment if they were to release these types of products into the market. Forming a strategic alliance can ease the onerous burden of striving to obtain increased market share in a highly competitive market, especially if the company that your company has formed a strategic alliance with can help your company to rapidly obtain increased market share growth in a highly competitive market. Forming a strategic alliance can even potentially allow companies who enter into a strategic alliance to avail themselves of having access to shared knowledge and shared expertise. Forming a strategic alliance can even potentially allow companies to more easily be able to attain differentiation advantages and render themselves all the more distinguishable from their competitors' brands.

Product Details

ISBN-13:	9798369299258
Publisher:	Barnes & Noble Press
Publication date:	09/14/2022
Pages:	24
Product dimensions:	8.50(w) x 11.00(h) x 0.05(d)