When he looks back on his life, Ronnie Rice knows what helped him avoid the drug life in Waukegan, Illinois: it was the desire for a better life and learning from others' mistakes. Now a motivational speaker, Ronnie imparts his wisdom to readers through his new autobiographical advice book, When Phoenix Rise: Life Lessons for Effective Leadership. A discussion with a cousin who fell on hard times prompted Ronnie to write on how growing up in struggle encouraged him to overcome obstacles and avoid the drug-infested neighborhood he lived in. Memories of playing basketball also accentuate several lessons he imparts to readers. Ronnie offers insight about the need for mentors and how the choices we make create effective leadership for us. As he moved into Corporate America and later started his own enrichment coaching company, Ronnie believes rising again as a phoenix means you make choices that move you forward.
