Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead

Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead


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Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it.

Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail.

Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track.

You want to disrupt before you are disrupted—be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.

Product Details

ISBN-13: 9781523085347
Publisher: Berrett-Koehler Publishers
Publication date: 07/23/2019
Pages: 216
Sales rank: 788,493
Product dimensions: 6.20(w) x 9.40(h) x 1.00(d)

About the Author

Tony Saldanha is president of Transformant, a consulting firm specializing in assisting organizations through digital transformations. During a twenty-seven-year career at Procter & Gamble, he ran both operations and digital transformation for P&G's famed global business services and IT organization in every region of the world, ending up as Global Shared Services and Information Technology Vice President. He is an advisor to boards and CEOs on digital transformation and a sought-after speaker.

Table of Contents

Foreword ix

Preface xiii

Part I Why Digital Transformations Fail and What to Do about It 1

Chapter 1 How to Survive an Industrial Revolution 3

Chapter 2 The Disciplines to Move Up to Stage 5 Transformation 15

Part II The Five Stages of Digital Transformation 33

Stage 1 Foundation 34

Chapter 3 Committed Ownership 37

Chapter 4 Iterative Execution 47

Stage 2 Siloed 61

Chapter 5 Disruption Empowerment 63

Chapter 6 Digital Leverage Points 75

Stage 3 Partially Synchronized 87

Chapter 7 Effective Change Model 89

Chapter 8 Strategy Sufficiency 103

Stage 4 Fully Synchronized 114

Chapter 9 Digital Reorganization 117

Chapter 10 Staying Current 127

Stage 5 Living DNA 135

Chapter 11 Agile Culture 137

Chapter 12 Sensing Risk 147

Part III Winning with Digital Transformation 161

Chapter 13 P&G's NGS Transformation 163

Chapter 14 How Digital Transformations Can Succeed 171

Resource A Checklist of the Surprising Disciplines 179

Resource B How to Use the Five Most Exponential Technologies 185

Notes 199

Acknowledgments 205

Index 209

About the Author 217

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