Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

by Sean V. Bradley


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Product Details

ISBN-13: 9781119002581
Publisher: Wiley
Publication date: 01/20/2015
Pages: 272
Sales rank: 855,019
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

SEAN V. BRADLEY, CSP, an international speaker,consultant, trainer, and entrepreneur, is the founder and CEO ofDealer Synergy Inc., the leading Internet sales, businessdevelopment and digital marketing firm in the automotive salesindustry. Sean has personally trained over 10,000 automotive salesprofessionals. In addition to being hired by approximately 1,000multi-million dollar automotive dealerships, Sean's clients includepublicly traded corporations like Autobytel Inc. and TrueCar, aswell as billion dollar corporations like Internet Brands( Sean's clients outside the automotive salesindustry include major label recording artists and professionalathletes.

Sean has earned the National Speaker's Association's highestaccreditation, the CSP designation.

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Table of Contents

Acknowledgments xi

Introduction xv

1 Either You Are Visible or You Are Invisible 1

How Do I (You) Get Found? 4

The Truth Shall Set Us Free! 18

Additional Resources 20

2 Reality Check: Google Is a Monopoly 21

Unlocking Page One of Google 28

Additional Resources 44

3 Creating a Googleopoly: Google Page One Dominance Strategy 45

Additional Resources 56

4 Creating the Ultimate Onsite SEO Website Strategy 57

Domain Name 61

Title Tags 69

Heading Tags 75

Linking 82

Content 90

Conclusion 92

Next Evolution in Onsite SEO 93

Additional Resources 96

5 Video and Video SEO 97

How to Properly Create a Video SEO Campaign 107

Pattern and Voice Recognition Search 108

Content Creation 127

Uploading Your Video to YouTube 129

Video Title 133

Description 140

Meta-Tags/Keywords 145

Advanced Settings 146

Video Location 147

Subtitles and Closed-Captioning for Your Video 148

Annotations 148

Viewer Action and Reaction 151

Sharing and Recommendations 152

Syndication and Supplemental Uploads 153

Supplemental Upload Tip 157

Localized Video SEO 157

Bonus Section: Video Suggestions 158

Additional Resources 162

6 Social Media versus Social Media Optimization 163

The Social Component of Social 164

Sharing Means Attention 164

Social Signals 168

The Most Important Component: Page One Domination 169

Google+ Local Business 172

Facebook 175

Pinterest and Flickr 181

LinkedIn 183

Private Label Your Own Social Network! 183

Additional Resources 187

7 Strategies for Mobile Dominance on Google and Web Success 189

31.3 Percent of AllWeb Traffic Comes fromMobile Devices! 190

PPC Advertising on Mobile 196

How Mobile Users Search 198

Additional Resources 200

8 Online Reputation Optimization 201

Online Reputation Optimization 202

Interaction with Reviews 210

Additional Resources 216

9 Secondary Websites for Search Dominance 217

Blogs 218

Microsites 222

Customer Appreciation Sites 224

Focus Sites 225

Using Secondary Sites Properly 227

Additional Resources 228

10 Putting It All Together 229

Additional Resources 231

11 Looking into the Future of Google and Search 233

Additional Resources 238

Index 239

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Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines 5 out of 5 based on 0 ratings. 1 reviews.
MultiMarketingUSA More than 1 year ago
Finally a book written by an expert that has done the work, not just has read about it. Googleopoly is a must have for any business owner, marketer or anyone that is in the field of online marketing. Sean is the real deal, by that, I mean he actually has given us a tool to understand how Google works and how to work with Google by providing what Google wants. I tried to read all the books that are out there written with the industry in mind, but almost 90% of those books give either outdated materials or fluff in their content, this is why Google-Opoly is a tool, because is updated to today's way of doing business online. You will actually gain 20 times the investment of this book. Enjoy.