Wine Marketing / Edition 1

by C. Michael Hall, Richard Mitchell

Overview

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Product Details

ISBN-13:	9780750654203
Publisher:	Taylor & Francis
Publication date:	09/24/2007
Edition description:	New Edition
Pages:	376
Product dimensions:	6.60(w) x 9.10(h) x 0.90(d)

About the Author

C. Michael Hall, Richard Mitchell

Table of Contents

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.