Table of Contents
Preface xiii
Chapter 1 The Innovation Challenge 1
The Challenge: How to Really Innovate 1
The Solution 4
The Four Innovation Vectors-the Innovation Diamond 6
New Products: The Key to Corporate Prosperity 9
Huge Amounts at Stake 14
Why So Much Innovation Today? 15
High Odds of Failure 17
Defining Newness and a "New Product" 20
The Path Forward 23
Chapter 2 Why New Products Win 26
The Invisible Success Factors 26
Why New Products Fail to Yield the Profits They Should 27
Seven Critical Success Drivers 31
Building the Success Drivers into Your Playbook 55
Chapter 3 Drivers of Success-Why the Best Innovators Excel 56
Seven Critical Success Drivers for the Business 56
Toward a Stage-Gate New-Product System 81
Chapter 4 The Stage-Gate® Idea-To-Launch System 83
What Is Stage-Gate? 83
Seven Goals of a New-Product Idea-to-Launch System 86
How to Manage Risk 94
A Best-Practice New-Product System 98
An Overview of the Stage-Gate System 102
Debunking the Myths About Stage-Gate-What Stage-Gate Is Not! 112
Built-in Success Drivers 116
Chapter 5 Next-Generation Stage-Gate®-How Companies Have Evolved and Accelerated the System 120
Global Inputs to Reinvent Stage-Gate 120
Scaled to Suit Different Risk Levels and Types of Projects 121
An Adaptable, Flexible, and Agile Process 127
Efficient, Lean, and No Waste 133
Metrics, Team Accountability, and Continuous Improvement 138
Stage-Gate for "Open Innovation" 142
Life Cycle Management and Stage-Gate 146
Automated Stage-Gate Systems 150
Common Errors in Designing a Next-Generation Stage-Gate System 152
Making It Work 154
Chapter 6 Discovery-The Quest for Breakthrough Ideas 156
A Shortage of Blockbuster New-Product Ideas 156
Where to Start? A Product Innovation and Technology Strategy 158
Set Up an Idea Capture and Handling System 159
The Sources of the Best Ideas 160
Voice-of-Customer Methods 161
Strategic Methods for Generating Ideas 172
Open Innovation as a Major Source of Ideas 181
Technology Development and Fundamental Research-Changing the Basis of Competition 186
Patent Mapping 187
Getting Great Ideas from Your Own Employees 187
Chapter 7 The Front-End Work-From Discovery to Development 192
The First Few Plays of the Game 192
On to Stage 1: Scoping 193
On to Stage 2: Build the Business Case 200
Undertake VoC Research: A User Needs-and-Wants Study 205
Do a Competitive Analysis 212
Revisit the Market Analysis-This Time in More Depth 215
Time for a Detailed Technical Investigation 215
Test the Concept with the Customer-Start the Spirals 217
Build In the Spirals 225
Business and Financial Analysis 226
Action Plans 228
On to Stage 3: Development 228
Chapter 8 Picking the Winners-Investing in the Right Projects 229
It's Tough to Make the Right Investment Decisions 229
Project Selection Is But One Component of Portfolio Management 232
The Tools to Use for Effective Gates and Portfolio Reviews 235
Maximizing the Value of Your Portfolio 235
Strategic Portfolio Management 250
Integrating the Governance Elements: Gating, Portfolio Reviews, and Road Maps 261
Data Integrity 262
Popularity and Effectiveness of Portfolio Methods 264
Recommendations for Portfolio Management 266
Chapter 9 Making the Gates Work-Gates with Teeth 268
Challenges at the Gates 268
Gates with Teeth-Learn to Drown Some Puppies 272
How Effective Gates Work 279
Tips and Hints in Gate Governance 286
Who Are the Gatekeepers? 289
How to Run Gates 291
Ways to Accelerate the Gates 296
Make the Gates Work! 297
Chapter 10 Development, Testing, and Launch 298
Parallel Actions During Stage 3: Development 298
Seek Customer Input Throughout the Development Stage 301
Shortening Development Times 304
On to Stage 4: Testing and Validation 308
Go for Launch 316
The Final Play-Stage 5: Into the Market 316
Chapter 11 Implementing Stage-Gate® In Your Business 330
Let's Go Do It 330
Designing and Implementing Stage-Gate 330
Stage 1 Laying the Foundation, an Innovation Performance Assessment 331
Stage 2 Designing (or Redesigning) Your Stage-Gate System 336
Stage 3 Implementing Stage-Gate-Change Management 340
Sustaining the Implementation Effort-Making It Stick 352
Ten Ways to Fail! 354
Moving Forward 355
Appendix A The Benchmarker™ Audit Tool 357
Appendix B The Navigator™ Stage-Gate System 359
Notes 361
Index 375
