Wireless Data Services: Technologies, Business Models and Global Markets

by Chetan Sharma, Yasuhisa Nakamura

Overview

Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

Product Details

ISBN-13:	9780521828437
Publisher:	Cambridge University Press
Publication date:	11/20/2003
Edition description:	New Edition
Pages:	400
Product dimensions:	7.20(w) x 10.08(h) x 0.94(d)

About the Author

Chetan Sharma is a recognized industry expert in strategy and implementation of wireless data and pervasive computing ideas and solutions. Mr Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Prior to this, Sharma served as founder and principal of Luminant's wireless practice. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players.

Yasuhisa Nakamura is Senior Vice President at NTT DoCoMo USA. He is a widely recognized specialist of wireless telecommunications industry with over 20 years of experience. Dr Nakamura holds more than 50 patents (awarded and pending) and is a frequent speaker at international conferences.

Table of Contents

List of figures; About the authors; Foreword; Acknowledgements; List of abbreviations; 1. Introduction; 2. The impact of globalization; 3. Adoption trends and analysis by region; 4. Subscriber needs and expectations; 5. The wireless value chain; 6. Global wireless technologies: systems and architectures; 7. Global wireless technologies: network, access, and software; 8. Business models and strategies; 9. Business issues and challenges; 10. Technology issues and challenges; 11. Case studies; 12. Perspectives; 13. Future of wireless technologies, applications and services; 14. Conclusions and recommendations; References and recommended reading; Index.

Editorial Reviews

"[T]his is a quite readable book with lots of interesting nuggets of information..." Russell J. Haines, Communications Engineer

"This is an excellent book covering all of the current research and development in the wireless industry as well as pointing out what is to come. A recommended book for all academic libraries." H. Robert Malinowsky, University of Illinois at Chicago, E-Streams

From the Publisher