Woosh Things Up A Bit: The Principles of Perception Management

by David Rosenberg

Overview

In the world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.

Product Details

ISBN-13:	9798331462222
Publisher:	Barnes & Noble Press
Publication date:	08/24/2024
Pages:	100
Product dimensions:	6.00(w) x 9.00(h) x 0.21(d)

About the Author

David Rosenberg is an award-winning marketing strategy leader helping companies turn around
underperforming products and services or bring new, innovative products to market. He has significant
experience working with businesses of all sizes from start-ups to multi-billion-dollar companies.

With an extensive background in Perception Management, a unique, perceptual approach to marketing
strategy, David is known for developing interruptive marketing strategies that achieve great results.

Currently, David is the President & CCO of Woosh Marketing Consultants. Before this role, he held senior
leadership positions in sales, marketing, and strategy for companies ranging from start-ups to multi-billion-dollar
corporations. With experience in the Medical field (including Medical Device, Pharma/Biotech, Med
Spas, and Dentistry), CPG (including skincare, clothing, and giftware), small businesses (including
Accounting firms, Law firms, trucking companies, Film & TV), start-ups (including high-tech, new
restaurants and more) across multiple markets globally and wearing multiple hats, he is uniquely qualified
to help businesses thrive - whatever kind they are.

You can contact David at Woosh Marketing Consultants by
visiting www.wooshconsultants.com