WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress

by Scott Wilson

Overview

Your New Home on the Internet is Waiting

Once upon a time, if you owned a local bakery, you didn't need a website. Now every bakery, car wash, dentist's office, and nail salon has a website—and they need one in order to survive.

If you already understand your primary business, then your hard work is done. WordPress for Small Business will show you the rest. With step-by-step instructions and full-color screenshots, WordPress for Small Business helps you understand the WordPress options that are best for you, and shows you how to quickly build a dynamic web site that will improve your business. Step-by-step instructions with full-color screenshots Real-life examples of WordPress success stories Quiz to find out what type of WordPress site you need A guide to the principles of modern website architecture Pro tips for SEO, e-commerce, themes, widgets, and plugins

WordPress for Small Business gives you everything you need to expand your business online.

Product Details

ISBN-13:	9781623156275
Publisher:	Callisto Publishing
Publication date:	07/15/2015
Pages:	116
Product dimensions:	6.00(w) x 9.00(h) x 0.28(d)

About the Author

Scott Wilson (Omaha, Nebraska) manages, consults, and trains IT organizations on how to better deliver value to their customers. Wilson has 16 years of experience in IT leadership across multiple industries and in companies ranging in size from SBE to Fortune 500. He has successfully delivered IT solutions and provided leadership on a global scale, with particular focus on the Latin and South American regions. With Stammer, Wilson is co-owner of Courseware Experts. He currently holds several certifications on Microsoft technologies and ITIL capabilities, including Microsoft Certified Trainer, MCSE Private Cloud, MCITP Enterprise Administrator on Server 2008, and MCITP Enterprise Administrator on Exchange 2010.

Table of Contents

Part 1 What Word Press Can Do for You? 7

Small Business in a Big Online World 8

A Range of Possibilities 11

Setting Your Goals 18

Part 2 Your WordPress Site 25

Build a Home 26

Lay It Out 34

Add Features 39

Get Organized 47

Be Easy to Find 53

Create Content 63

Get Paid 70

Part 3 Going Public 79

Interact 80

Make Friends 85

Measure Your Success 90

Stay Safe 98

Glossary 106

Resources 108

Index 112