Your New Home on the Internet is Waiting
Once upon a time, if you owned a local bakery, you didn't need a website. Now every bakery, car wash, dentist's office, and nail salon has a websiteand they need one in order to survive.
If you already understand your primary business, then your hard work is done. WordPress for Small Business will show you the rest. With step-by-step instructions and full-color screenshots, WordPress for Small Business helps you understand the WordPress options that are best for you, and shows you how to quickly build a dynamic web site that will improve your business. Step-by-step instructions with full-color screenshots Real-life examples of WordPress success stories Quiz to find out what type of WordPress site you need A guide to the principles of modern website architecture Pro tips for SEO, e-commerce, themes, widgets, and plugins
WordPress for Small Business gives you everything you need to expand your business online.
|Product dimensions:||6.00(w) x 9.00(h) x 0.32(d)|
About the Author
Scott Wilson (Omaha, Nebraska) manages, consults, and trains IT organizations on how to better deliver value to their customers. Wilson has 16 years of experience in IT leadership across multiple industries and in companies ranging in size from SBE to Fortune 500. He has successfully delivered IT solutions and provided leadership on a global scale, with particular focus on the Latin and South American regions. With Stammer, Wilson is co-owner of Courseware Experts. He currently holds several certifications on Microsoft technologies and ITIL capabilities, including Microsoft Certified Trainer, MCSE Private Cloud, MCITP Enterprise Administrator on Server 2008, and MCITP Enterprise Administrator on Exchange 2010.
Table of Contents
Part 1 What Word Press Can Do for You? 7
Small Business in a Big Online World 8
A Range of Possibilities 11
Setting Your Goals 18
Part 2 Your WordPress Site 25
Build a Home 26
Lay It Out 34
Add Features 39
Get Organized 47
Be Easy to Find 53
Create Content 63
Get Paid 70
Part 3 Going Public 79
Make Friends 85
Measure Your Success 90
Stay Safe 98