Working for McDonald's in Europe: The Unequal Struggle / Edition 1

by Tony Royle

Overview

This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.

Product Details

ISBN-13:	9780415207874
Publisher:	Taylor & Francis
Publication date:	12/07/2000
Series:	Routledge Studies in Employment Relations
Edition description:	New Edition
Pages:	256
Product dimensions:	6.12(w) x 9.19(h) x (d)

Table of Contents

1. Liberalism, Collectivism and the Multinational Corporation; In the ring: liberalism versus collectivism, Regulating employment rights in mulinationals, Clarifying some concepts, Research issues and questions, Outline of the book 2. Welcome to Big Mac; From small acorns..., Enter the salesman, Exporting 'McBurgers', The problems of international expansion, Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System; The growth of the franchise, The McDonald's franchise system, Financial costs and the application process, Outsiders and insiders, 'Traiters within': the MOA, Imposing uniformity, The distinction between the franchisee and the company restaurant manager, Capital expenditure, Franchises: working the employees harder? Appointment, promotion, recruitment and training, Staffing levels, pay and conditions, The franchise operator: employer or employee? 4. McDonald's at Work; McWork, Managing control and consent at McDonald's, Managing subjectivity, McCulture, Labour turnover, Part-time work, Workforce characteristics, Foreign workers, 'Coasters' and ethnic minorities, McJobs, Previous work experience, Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks; McDonald's and the unions in North America, It's cold outside: McDonald's and the unions around the world, Trade unions and collective bargaining in Europe, McDonald's and the European unions, 'Do it your way' Ireland and the UK, Unions in the centre: Germany, Austria, Belgium, and the Netherlands, Unions in the south: France, Spain and Italy, Unions in the north: Denmark, Finland, Norway and Sweden, Explaining low membership, Management attitudes towards unions, Franchises: the benefits of small operations, Workforce characteristics and workers' attitudes, It's not always high labour turnover and young workers, Explaining variation in union membership levels 6. 'Co-determination? What