Working With Influence: Nine principles of persuasion to accelerate your career

by Amanda Nimon-Peters

Overview

An engaging guide on how to develop and hone your professional communication and influencing skills in the digital age

In a world where human interactions and behaviour are more pivotal than ever to business success, Working With Influence sets out nine easy-to-apply principles, based on robust behavioural science, for influencing people and outcomes in both physical and digital working scenarios. It provides ambitious professionals with a set of actionable principles which will help them kick-start, accelerate or transform their careers.

Technology has redefined almost every job and is becoming the primary medium through which we interact with colleagues and clients – this book provides crucial insights into how you can influence others and stand out in this new digital landscape. With the hugely competitive and unpredictable nature of the job market and the unstable economy, it is more important than ever to improve your communication skills and broader qualitative skillset to ensure a prosperous career in the 21st century.

This book's insightful principles are drawn from first-hand research findings and behavioural science data. Each chapter includes a wide range of relevant, applied workplace examples, as well as tools to help readers build their own action plans. Packed with practical guidance and psychological research, Working With Influence is the modern guide for anyone looking to improve their communication, networking and drive in business.

Product Details

ISBN-13:	9781472988737
Publisher:	Bloomsbury USA
Publication date:	08/09/2022
Pages:	240
Product dimensions:	6.05(w) x 9.20(h) x 0.85(d)

About the Author

Dr. Amanda Nimon-Peters is Academic President, Professor and Research Fellow at Hult International Business School. She is a global expert on how behavioural science can develop measurable leadership capabilities in early to mid career professionals. She has provided consultancy services for major multi-nationals such as Cisco, LG and Vela Marine.

She previously spent ten years as a head of Sales Marketing Research at Procter & Gamble, before launching a start-up consultancy which gained major clients such as HSBC, Emirates NBD Bank and Dubai Petroleum. Amanda holds a PhD and M. Phil from the University of Cambridge, and has won the Professor of the Year award at Hult's Dubai campus for four years running.

Table of Contents

Introduction: How to Use This Book 1

Principle 1 Status (Where Do You Rank?) 11

Principle 2 Social Imitation (The Unseen Influence of Community) 31

Principle 3 Affiliation (Better to Be a Lovable Fool or a Competent Jerk?) 53

Principle 4 Value Framing (Because You're Worth It!) 73

Principle 5 Effort (Make It as Easy as Possible) 97

Principle 6 Reasoning (How to Do It Better) 117

Principle 7 Inertia (Be Like Water) 137

Principle 8 End-Goal Focus (What You Really, Really Want) 157

Principle 9 Execution (The Final 100m) 177

Conclusion: What to Do Now 199

References 203

Index 230

Editorial Reviews

"Powerful behavioural insights! A practical read for both established and aspiring leaders." —Dr. Mark Little, Executive Director, Scouts Canada

From the Publisher