WTF?: What's the Future and Why It's Up to Us

by Tim O'Reilly

Overview

WTF? can be an expression of amazement or an expression of dismay. In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. 

What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? 

O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.

The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

 

Product Details

ISBN-13:	9780062565716
Publisher:	HarperCollins
Publication date:	10/10/2017
Pages:	448
Product dimensions:	6.30(w) x 9.10(h) x 1.60(d)

About the Author

Tim O’Reilly is the founder and CEO of O’Reilly Media, the company that has been providing the picks and shovels of learning to the Silicon Valley gold rush for the past thirty-five years. The company delivers online learning, publishes books, runs conferences, and has repeatedly shaped the discussion for each successive wave of innovation. Tim is also a partner at O’Reilly AlphaTech Ventures, an early stage venture firm, and is on the boards of Code for America, Maker Media, PeerJ, Civis Analytics, and PopVox.

Table of Contents

Introduction: The WTF? Economy ix

Part I Using the Right Maps

1 Seeing the Future in the Present 3

2 Toward a Global Brain 23

3 Learning from Lyft and Uber 48

4 There isn't Just One Future 71

Part II Platform Thinking

5 Networks and the Nature of the Firm 89

6 Thinking in Promises 109

7 Government as a Platform 125

Part III A World Ruled by Algorithms

8 Managing a Workforce of Djinns 153

9 "A Hot Temper Leaps O'er a Cold Decree" 170

10 Media in the Age of Algorithms 199

11 Our Skynet Moment 229

Part IV It's Up to Us

12 Rewriting the Rules 255

13 Supermoney 274

14 We Don't Have to Run Out of Jobs 298

15 Don't Replace People, Augment Them 320

16 Work on Stuff That Matters 351

Acknowledgments 373

Notes 377

Index 407

Editorial Reviews

08/14/2017
“Everything is amazing, everything is horrible, and it’s all moving too fast,” writes O’Reilly, founder of a media company based in Silicon Valley, who describes himself as having spent most of his career thinking about the future. Here, he acknowledges that despite the amazing technological advances made in recent history, many people are trepidatious about the future, anticipating a dystopia in which robots have taken most human jobs. Who will save us from this coming to pass? It’s the creators of “unicorns,” posits O’Reilly—technologies that amaze, and then become quotidian, freeing people to pursue more creative work. Examples of unicorns, according to O’Reilly, include the automobile, the telephone, and, more recently, the iPhone and peer-to-peer services such as Lyft and Uber. To O’Reilly, these radical innovations arise more out of intellectual curiosity than avarice—though he doesn’t make clear why this distinction matters. In his somewhat dreamy-eyed, utopian view of the future world, machine productivity will provide everyone’s basic needs and humans will find new jobs that consist of nurturing and enriching each other’s lives. The ideas are interesting but their presentation is long-winded. Nonetheless, O’Reilly has delivered an interesting, if somewhat breathless, look at what the future might hold. (Oct.)

Publishers Weekly

the act of reading WTF clarified certain foggy notions with which I’ve been wrestling, distilling them into more concise reckonings….O’Reilly’s book has a way of nudging things into the light: He takes sincere offense with the way our tech-driven capitalistic system has developed, and spends a lot of his book laying out a case for why we have to change our approach to how we run our companies and our governments.” — John Battelle, NewCo Shift

“Tim O’Reilly’s creative insights and moral clarity have made him the trusted guide to waves of technology now sweeping the planet.  If you want a better future, don’t just read this book, but make sure your friends do, too.” — Erik Brynjolfsson, Director MIT Initiative on the Digital Economy and Co-author of The Second Machine Age

“For anyone who wants to know how to prepare for the future – and how we might shape that future in ways that broadly benefit society, not just technological or entrepreneurial elites—WTF? is an indispensable guide.” — Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestseller The Alliance: Managing Talent in the Networked Age

“O’Reilly has an uncanny knack for charting what’s ahead. In WTF?, he shows us know he does it. At a time of sweeping change, it is a bracing and an exhilarating read.” — Anne-Marie Slaughter, President and CEO, New America

“So many insights, so much history, so much of our future by the consummate insider who is as much a part of the story as the people and ideas he writes about - I was learning something on more or less every page.” — Dr. James Manyika, director, McKinsey Global Institute

“Tim has been an astute observer of both the successes and the excesses of Silicon Valley. This provocative book distills the lessons he has learned about the power of technology to shape our economy and our lives.” — Hal Varian, Google chief economist

“No one is better at understanding the future than Tim O’Reilly. He has an intuitive feel and a deep knowledge of technology. This book makes sense of the astonishing transformations that are happening around us and is an indispensable guidebook to tomorrow.” — Walter Isaacson, President & CEO, The Aspen Institute

“[a] punchy and provocative book… What’s the Future is an insightful and heartfelt plea, daring us to reimagine a better economy and society… a jaunty read with a compelling narrative of how technology interweaves with the real world. If it can cajole even a few tech titans to dwell on the social and political impact of what they do then it will have served a useful purpose.” — Financial Times

“WTF? is a book about technology as it was, as it is, and as it could be. It is told from the perspective of someone who has been personally present at the most important moments in the fast-paced history of tech, and who played a significant role in those moments. It’s a rare and important piece of criticism that inspires even as it dissects. Please do read this book.” — Cory Doctorow, Boing Boing

From the Publisher

WTF? is a book about technology as it was, as it is, and as it could be. It is told from the perspective of someone who has been personally present at the most important moments in the fast-paced history of tech, and who played a significant role in those moments. It’s a rare and important piece of criticism that inspires even as it dissects. Please do read this book.

Cory Doctorow

Tim O’Reilly’s creative insights and moral clarity have made him the trusted guide to waves of technology now sweeping the planet.  If you want a better future, don’t just read this book, but make sure your friends do, too.

Erik Brynjolfsson

the act of reading WTF clarified certain foggy notions with which I’ve been wrestling, distilling them into more concise reckonings….O’Reilly’s book has a way of nudging things into the light: He takes sincere offense with the way our tech-driven capitalistic system has developed, and spends a lot of his book laying out a case for why we have to change our approach to how we run our companies and our governments.

John Battelle

So many insights, so much history, so much of our future by the consummate insider who is as much a part of the story as the people and ideas he writes about - I was learning something on more or less every page.

Dr. James Manyika

O’Reilly has an uncanny knack for charting what’s ahead. In WTF?, he shows us know he does it. At a time of sweeping change, it is a bracing and an exhilarating read.

Anne-Marie Slaughter

[a] punchy and provocative book… What’s the Future is an insightful and heartfelt plea, daring us to reimagine a better economy and society… a jaunty read with a compelling narrative of how technology interweaves with the real world. If it can cajole even a few tech titans to dwell on the social and political impact of what they do then it will have served a useful purpose.

Financial Times

Tim has been an astute observer of both the successes and the excesses of Silicon Valley. This provocative book distills the lessons he has learned about the power of technology to shape our economy and our lives.

Hal Varian

For anyone who wants to know how to prepare for the future – and how we might shape that future in ways that broadly benefit society, not just technological or entrepreneurial elites—WTF? is an indispensable guide.

Reid Hoffman

No one is better at understanding the future than Tim O’Reilly. He has an intuitive feel and a deep knowledge of technology. This book makes sense of the astonishing transformations that are happening around us and is an indispensable guidebook to tomorrow.

Walter Isaacson

[a] punchy and provocative book… What’s the Future is an insightful and heartfelt plea, daring us to reimagine a better economy and society… a jaunty read with a compelling narrative of how technology interweaves with the real world. If it can cajole even a few tech titans to dwell on the social and political impact of what they do then it will have served a useful purpose.

Financial Times

2017-08-07
A good-news, bad-news look at a world full of unicorns, robots, and wonder—the future, in other words, as seen by longtime innovation watcher O'Reilly."Any sufficiently advanced technology is indistinguishable from magic," the great British futurist and sci-fi writer Arthur C. Clarke once observed. Thus the rude but now commonplace acronym of media maven and venture capitalist O'Reilly's book: "The world today is full of things that once made us say ‘WTF?' but are already well on their way to being the stuff of daily life." One such innovation was the LINUX operating system, a decentralized creation essentially given away for free, just as was the World Wide Web, and never mind all the people trying to monetize both, the source of exasperated cries of WTF on the part of techno-libertarians. There's magic, there's WTFery, and there are unicorns—the latter things like Siri and kindred bits of artificial intelligence that fulfill O'Reilly's requirements that they change the world while seeming at first impossible. (And how did we ever live without our iPhones, anyway?) The rub in all this, of course, is that people are being left behind in this glamorous future, a place of "thick marketplaces" and endless churn. It is on these matters that O'Reilly turns serious, if a trifle dreamy: "The future depends on what we choose," he intones. As such, it offers us chances to do such things as rethink government and how it delivers services, reconceive money and its place in our lives ("Money is like gas in the car—you need to pay attention or you'll end up on the side of the road—but a successful business or a well-lived life is not a tour of gas stations"), and so forth. The argument gets a little scattershot, but understandably, since the future is a big subject and the choices many. O'Reilly's vision is more Utopian than dystopian, even downright optimistic in a roundabout, creative-destruction sort of way. The positive outlook is refreshing and engaging.

Kirkus Reviews