You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life

You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life

by Jen Sincero
You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life

You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life

by Jen Sincero


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Notes From Your Bookseller

One of those titles that tells you all you really need to know. With a dollop of hilarity, a spoonful of irreverence, and a dose of real, actionable wisdom, this is a book for anyone who needs a constructive kick in the… well, you know.


The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more!

In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:


  • Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
  • Shift your energy and attract what you desire.
  • Create a life you totally love. And start creating it NOW.
  • Make some damn money already. The kind you've never made before.


By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

Product Details

ISBN-13: 9780762447695
Publisher: Running Press Book Publishers
Publication date: 04/23/2013
Pages: 272
Sales rank: 4,537
Product dimensions: 5.20(w) x 8.60(h) x 0.80(d)

About the Author

About The Author
Jen Sincero is a #1 New York Times bestselling author, speaker and motivational cattle prod who’s helped countless people transform their personal and professional lives via her products, speaking engagements, seminars, and books including You Are a Badass® at Making Money, You Are a Badass® Every Day, and Badass Habits. You can find out more about Jen and sign up for her newsletter at

Table of Contents

Introduction 10

Part 1 How You Got this Way

Chapter 1 My Subconscious Made Me Do It 18

Chapter 2 The G-Word 28

Chapter 3 Present as a Pigeon 35

Chapter 4 The Big Snooze 41

Chapter 5 Self-Perception Is a Zoo 48

Part 2 How to Embrace Your Inner Badass

Chapter 6 Love the One You Is 52

Chapter 7 I Know You Are But What Am I? 63

Chapter 8 What Are You Doing Here? 71

Chapter 9 Loincloth Man 81

Part 3 How to Tap into the Motherlode

Chapter 10 Meditation 101 85

Chapter 11 Your Brain Is Your Bitch 92

Chapter 12 Lead with Your Crotch 101

Chapter 13 Give and Let Give 109

Chapter 14 Gratitude: The Gateway Drug to Awesomeness 113

Chapter 15 Forgive or Fester 121

Chapter 16 Loosen Your Bone, Wilma 129

Part 4 How to Get Over Your B.S. Already

Chapter 17 It's So Easy Once You Figure Out It Isn't Hard 135

Chapter 18 Procrastination, Perfection, and a Polish Beer Garden 149

Chapter 19 The Drama of Overwhelm 156

Chapter 20 Fear Is for Suckers 166

Chapter 21 Millions of Mirrors 176

Chapter 22 The Sweet Life 188

Part 5 How to Kick Some Ass

Chapter 23 The Almighty Decision 191

Chapter 24 Money, Your New Best Friend 201

Chapter 25 Remember to Surrender 224

Chapter 26 Doing vs. Spewing 230

Chapter 27 Beam Me Up, Scotty 242

Resources 245

Acknowledgments 254

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