Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

by Dana Kaye
Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

by Dana Kaye


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You’ve finished your book. That’s step one. Book publicist Dana Kaye now takes you through step two: getting your book into the hands of legions of readers.

How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path—countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans?

Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client’s books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you.

Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.

"When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)" — Liz Climo, Author and Illustrator of Lobster is the Best Medicine 

Product Details

ISBN-13: 9781682303801
Publisher: Diversion Books
Publication date: 09/20/2016
Pages: 238
Sales rank: 723,041
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

Dana Kaye received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns. Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.

Table of Contents

Introduction 11

Branding 17

Why is Branding Important? 17

The Caveat 20

Creating Your Author Brand 21

Establishing Your Brand 28

Resources 40

Traditional Media 41

Introduction 41

Creating a Media list 48

Resources 54

Online Media 55

Introduction 55

Types of Online Outlets 56

Timing 62

Creating a Media List 63

A Note about SEO 67

Resources 69

Pitching 70

The Ask 71

The Approach 77

Pitching 82

Resources 95

Sample Press Release 96

Social Media 102

Introduction 102

Purpose 103

Platforms 104

Content 129

Resources 138

In-Person Branding 139

Events 139

Your Public Persona 157

Networking 165

Resources 170

Additional Promotions 171

Email Marketing 172

Wattpad 178

Goodreads 181

Content Marketing 186

Corporate and Community Partnerships 190

Advertising 192

The Pricing Game 195

Sample Campaign 200

Sample Outreach Calendar 202

Sample Media List 203

Sample Event List 205

Sample Social Media Strategy 206

Results 207

The Professionals 212

In-House vs. Independent 212

The Right Questions 215

The Right Company 218

Warning Signs 226

Conclusion 231

Acknowledgments 235

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