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Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales
238Overview
How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural pathcountless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans?
Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client’s books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you.
Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.
"When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)" Liz Climo, Author and Illustrator of Lobster is the Best Medicine
Product Details
ISBN-13: | 9781682303801 |
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Publisher: | Diversion Books |
Publication date: | 09/20/2016 |
Pages: | 238 |
Sales rank: | 652,332 |
Product dimensions: | 5.50(w) x 8.50(h) x (d) |
About the Author
Table of Contents
Introduction 11
Branding 17
Why is Branding Important? 17
The Caveat 20
Creating Your Author Brand 21
Establishing Your Brand 28
Resources 40
Traditional Media 41
Introduction 41
Creating a Media list 48
Resources 54
Online Media 55
Introduction 55
Types of Online Outlets 56
Timing 62
Creating a Media List 63
A Note about SEO 67
Resources 69
Pitching 70
The Ask 71
The Approach 77
Pitching 82
Resources 95
Sample Press Release 96
Social Media 102
Introduction 102
Purpose 103
Platforms 104
Content 129
Resources 138
In-Person Branding 139
Events 139
Your Public Persona 157
Networking 165
Resources 170
Additional Promotions 171
Email Marketing 172
Wattpad 178
Goodreads 181
Content Marketing 186
Corporate and Community Partnerships 190
Advertising 192
The Pricing Game 195
Sample Campaign 200
Sample Outreach Calendar 202
Sample Media List 203
Sample Event List 205
Sample Social Media Strategy 206
Results 207
The Professionals 212
In-House vs. Independent 212
The Right Questions 215
The Right Company 218
Warning Signs 226
Conclusion 231
Acknowledgments 235