Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

by Dana Kaye

Paperback

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Product Details

ISBN-13: 9781682303801
Publisher: Diversion Books
Publication date: 09/20/2016
Pages: 238
Sales rank: 672,584
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

Dana Kaye received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on GapersBlock.com. This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns. Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.

Table of Contents

Introduction 11

Branding 17

Why is Branding Important? 17

The Caveat 20

Creating Your Author Brand 21

Establishing Your Brand 28

Resources 40

Traditional Media 41

Introduction 41

Creating a Media list 48

Resources 54

Online Media 55

Introduction 55

Types of Online Outlets 56

Timing 62

Creating a Media List 63

A Note about SEO 67

Resources 69

Pitching 70

The Ask 71

The Approach 77

Pitching 82

Resources 95

Sample Press Release 96

Social Media 102

Introduction 102

Purpose 103

Platforms 104

Content 129

Resources 138

In-Person Branding 139

Events 139

Your Public Persona 157

Networking 165

Resources 170

Additional Promotions 171

Email Marketing 172

Wattpad 178

Goodreads 181

Content Marketing 186

Corporate and Community Partnerships 190

Advertising 192

The Pricing Game 195

Sample Campaign 200

Sample Outreach Calendar 202

Sample Media List 203

Sample Event List 205

Sample Social Media Strategy 206

Results 207

The Professionals 212

In-House vs. Independent 212

The Right Questions 215

The Right Company 218

Warning Signs 226

Conclusion 231

Acknowledgments 235

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