The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

by Ken Burnett

Overview

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”

Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

Product Details

ISBN-13:	9780787983147
Publisher:	Wiley
Publication date:	04/07/2006
Pages:	176
Product dimensions:	5.50(w) x 8.00(h) x 0.30(d)

About the Author

THE AUTHOR

Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.

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Table of Contents

Introduction vii
All You Really Need to Know About Donor Relationship Development

Chapter One Playing Smart and Preparing for Action 1
The Trouble with Fundraising; Plus 15 Things I’d Do If I Were the New Head of Donor Development

Chapter Two Right from the Start 35
10 Concepts That Will Ensure Your Thinking is Sound

Chapter Three Keep Revisiting the Basics 61
19 Gold Nuggets: The Solid Foundations of Fundraising

Chapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83
14 Keys to Communications That Reach In and Grab Audiences

Chapter Five What’s Essential? 109
12 Important Things to Think of When Relating to Your Donors

Chapter Six What Underpins It All? 127
6 Vital Characteristics of the Effective Relationship Fundraiser

Chapter Seven What’s Next? 135
13 Things That Will Be Coming Your Way

Acknowledgments 159
When It Comes to Saying Thank You, This Book Practices What It Preaches

About the Author 163