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Title: Winning Reputations: How To Be Your Own Spin Doctor, Author: C. Genasi
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Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
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Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones

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