Cheryl Lightle is cofounder of Creative Memories, a $500 million direct-selling business specializing in scrapbooking and memory preservation. The company has more than 90,000 consultants in eleven countries, has been featured in numerous television, radio, and print media, and was voted the top consumer choice for albums, supplies and career opportunity five years in a row..

Heidi L. Everett oversees company communication and serves as company historian for Creative Memories.