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Title: Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work, Author: Ted Brader
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Campaigning for Hearts and…
by Ted Brader
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eBook $25.49 $33.99 Current price is $25.49, Original price is $33.99.
Title: The Brand Book: A Branding Primer, Author: Kyle Duford
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The Brand Book: A Branding…
by Kyle Duford
Paperback $34.95
Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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ZAG: The #1 Strategy of…
by Marty Neumeier
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Paperback $32.99
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, Author: Kathleen Hall Jamieson
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Packaging The Presidency: A…
by Kathleen Hall Jamieson
eBook $9.49 $10.79 Current price is $9.49, Original price is $10.79.
Title: Brand Sense: Sensory Secrets Behind the Stuff We Buy, Author: Martin Lindstrom
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Brand Sense: Sensory Secrets…
by Martin Lindstrom, Philip Kotler (Foreword by)
Paperback $17.00
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: Differentiate or Die: Survival in Our Era of Killer Competition, Author: Jack Trout
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Differentiate or Die: Survival…
by Jack Trout, Steve Rivkin
Hardcover $29.00
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 / Edition 7, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
Paperback $68.00
Title: Fashion Promotion in Practice, Author: Jon Cope
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Fashion Promotion in Practice
by Jon Cope, Dennis Maloney
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eBook $46.49 $49.45 Current price is $46.49, Original price is $49.45.
Title: Starting an Online Business 2024: From Concept to Customer, Mastering the Art of Digital Business, Author: Kat Olsen
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Starting an Online Business…
by Kat Olsen
Paperback $14.95
Title: New Perspectives on Negative Campaigning: Why Attack Politics Matters, Author: Alessandro Dr Nai
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New Perspectives on Negative…
by Alessandro Dr Nai (Editor), Annemarie Walter (Editor)
eBook $34.99 $46.50 Current price is $34.99, Original price is $46.50.
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: Advertising and Democracy in the Mass Age, Author: Terence H. Qualter
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Advertising and Democracy in…
by Terence H. Qualter
Paperback $109.99
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes, Author: John Parmelee
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Meet the Candidate Videos:…
by John Parmelee
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Hardcover $75.00
Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Hardcover $120.00
Title: 30-Second Politics: Political Advertising in the Eighties, Author: Montague Kern
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30-Second Politics: Political…
by Montague Kern
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Hardcover $95.00
Title: Mediating the Human Body: Technology, Communication, and Fashion / Edition 1, Author: Leopoldina Fortunati
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Mediating the Human Body:…
by Leopoldina Fortunati, James E. Katz, Raimonda Riccini
Paperback $51.99

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