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The Hidden Persuaders

By Vance Packard, Mark Crispin Miller (Introduction)
Paperback
$16.95
By Vance Packard, Mark Crispin Miller (Introduction)
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"One of the best books around for demystifying the deliberately mysterious arts of advertising."—Salon

"Fascinating, entertaining and thought-stimulating."—The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command—The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniv...

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