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Title: The Brand Book: A Branding Primer, Author: Kyle Duford
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The Brand Book: A Branding…
by Kyle Duford
Paperback $34.95
Title: Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work, Author: Ted Brader
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Campaigning for Hearts and…
by Ted Brader
Explore Series
eBook $25.49 $33.99 Current price is $25.49, Original price is $33.99.
Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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ZAG: The #1 Strategy of…
by Marty Neumeier
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Paperback $32.99
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, Author: Kathleen Hall Jamieson
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Packaging The Presidency: A…
by Kathleen Hall Jamieson
eBook $9.49 $10.79 Current price is $9.49, Original price is $10.79.
Title: Brand Sense: Sensory Secrets Behind the Stuff We Buy, Author: Martin Lindstrom
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Brand Sense: Sensory Secrets…
by Martin Lindstrom, Philip Kotler (Foreword by)
Paperback $17.00
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: Differentiate or Die: Survival in Our Era of Killer Competition, Author: Jack Trout
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Differentiate or Die: Survival…
by Jack Trout, Steve Rivkin
Hardcover $29.00
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 / Edition 7, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
Paperback $68.00
Title: Fashion Promotion in Practice, Author: Jon Cope
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Fashion Promotion in Practice
by Jon Cope, Dennis Maloney
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eBook $46.49 $49.45 Current price is $46.49, Original price is $49.45.
Title: Starting an Online Business 2024: From Concept to Customer, Mastering the Art of Digital Business, Author: Kat Olsen
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Starting an Online Business…
by Kat Olsen
Paperback $14.95
Title: New Perspectives on Negative Campaigning: Why Attack Politics Matters, Author: Alessandro Dr Nai
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New Perspectives on Negative…
by Alessandro Dr Nai (Editor), Annemarie Walter (Editor)
eBook $34.99 $46.50 Current price is $34.99, Original price is $46.50.
Title: Audio Branding: Using Sound to Build Your Brand, Author: Laurence Minsky
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Audio Branding: Using Sound to…
by Laurence Minsky, Colleen Fahey, Philip Kotler (Foreword by)
Paperback $38.99
Title: Advanced Guide to Google Analytics 4: Improve your online sales by better understanding customer data and how customers interact with your website., Author: Christopher Pittman
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Advanced Guide to Google…
by Christopher Pittman
eBook $5.99
Title: Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1, Author: Robin Landa
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Designing Brand Experience:…
by Robin Landa
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Paperback $99.95
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
Hardcover $220.00
Title: Going Dirty: The Art of Negative Campaigning, Author: David Mark
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Going Dirty: The Art of…
by David Mark
Paperback $50.00
Title: Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races, Author: Kim Fridkin
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Taking Aim at Attack…
by Kim Fridkin, Patrick Kenney
Paperback $40.99
Title: Love-Based Copywriting System, Author: Michele PW (Pariza Wacek)
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Love-Based Copywriting System
by Michele PW (Pariza Wacek)
#2 in Series
eBook $4.99

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