I wrote this book for entrepreneurs and leaders. It contains only the information that you need to know in order to properly hire a contractor, evaluate his proposal and the results of his work. The purpose of the book is to "walk you by the hand" through the process of choosing a contractor, accepting work and organizing effective SEO in your place - promotion at the price of a salary of one employee. I know dozens of stories about how entrepreneurs hire freelancers or one of the thousands of SEO companies, and as a result, money and time are lost.