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Title: Handbook of Brand Relationships, Author: Deborah J. MacInnis
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Handbook of Brand…
by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
eBook $180.49 $240.00 Current price is $180.49, Original price is $240.00.
Title: Developing Insights on Branding in the B2B Context, Author: Nikolina Koporcic
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Developing Insights on…
by Nikolina Koporcic (Editor), Maria Ivanova-Gongne (Editor), Anna-Greta Nystrom (Editor), Jan-Ake Tornroos (Editor)
eBook $100.00
Title: Brands, Competition Law and IP, Author: Deven R. Desai
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Brands, Competition Law and IP
by Deven R. Desai (Editor), Ioannis Lianos (Editor), Spencer Weber Waller (Editor)
eBook $97.99 $130.00 Current price is $97.99, Original price is $130.00.
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
eBook $86.49 $115.00 Current price is $86.49, Original price is $115.00.
Title: Fashion Branding and Consumer Behaviors: Scientific Models, Author: Tsan-Ming Choi
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Fashion Branding and Consumer…
by Tsan-Ming Choi (Editor)
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eBook $81.99 $109.00 Current price is $81.99, Original price is $109.00.
Title: Consumer Brand Relationships: Meaning, Measuring, Managing, Author: M. Fetscherin
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Consumer Brand Relationships:…
by M. Fetscherin (Editor), T. Heilmann (Editor)
eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: Commercial Nationalism: Selling the Nation and Nationalizing the Sell, Author: Zala Volcic
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Commercial Nationalism:…
by Zala Volcic (Editor), Mark Andrejevic (Editor)
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eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications, Author: Gabriela Salinas
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The International Brand…
by Gabriela Salinas
eBook $69.00
Title: Improving the Performance of Sponsorship, Author: Ardi Kolah
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Improving the Performance of…
by Ardi Kolah
eBook $67.49 $89.99 Current price is $67.49, Original price is $89.99.
Title: Wise Family Business: Family Identity Steering Brand Success, Author: Joachim Schwass
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Wise Family Business: Family…
by Joachim Schwass, Anne-Catrin Glemser
eBook $66.99 $89.00 Current price is $66.99, Original price is $89.00.
Title: Creating Powerful Brands, Author: Leslie de Chernatony
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Creating Powerful Brands
by Leslie de Chernatony
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Brands: Meaning and Value in Media Culture, Author: Adam Arvidsson
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Brands: Meaning and Value in…
by Adam Arvidsson
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Building Customer-brand Relationships, Author: Don E. Schultz
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Building Customer-brand…
by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro
eBook $58.49 $77.99 Current price is $58.49, Original price is $77.99.
Title: A Master Class in Brand Planning: The Timeless Works of Stephen King, Author: Judie Lannon
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A Master Class in Brand…
by Judie Lannon (Editor), Merry Baskin (Editor)
eBook $54.00
Title: Corporate Reputation and Competitiveness, Author: Rosa Chun
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Corporate Reputation and…
by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: The Routledge Companion to Contemporary Brand Management, Author: Francesca Dall'Olmo Riley
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The Routledge Companion to…
by Francesca Dall'Olmo Riley (Editor), Jaywant Singh (Editor), Charles Blankson (Editor)
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eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: Brands: The Logos of the Global Economy, Author: Celia Lury
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Brands: The Logos of the…
by Celia Lury
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eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
eBook $53.00
Title: The Science and Art of Branding, Author: Giep Franzen
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The Science and Art of…
by Giep Franzen, Sandra E. Moriarty
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: CEO Branding: Theory and Practice, Author: Marc Fetscherin
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CEO Branding: Theory and…
by Marc Fetscherin (Editor)
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.

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