A leading book publicist shares the industry secrets every writer needs to know in this comprehensive guide to building buzz for your book.
 
As the Senior Director of Publicity for Da Capo Press, Lissa Warren pitches books to the media every day of her working life. Drawing on her years of experience working with some of today’s top authors, she now offers a comprehensive guide to the fine art of book promotion. Whether you’re working with a publicist, without a publicist, or have a publicist who isn’t getting results, The Savvy Author’s Guide to Book Publicity is necessary reading.
 
Each chapter details what happens to a book once it’s off press, and how authors can help—or even spearhead—a promotion process that gets the coverage they deserve. Warren illustrates her advice with stories of author successes and fumbles, book tours gone awry, and the highs and lows of author-publicist collaborations.
 
The Savvy Author’s Guide to Book Publicity covers:
 
·      Writing press material
·      Targeting the right shows and publications
·      Following up effectively with the media
·      Hiring people who can help
 
And much more!