Title: Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer, Author: Richard L. Oliver
Title: How to Measure Customer Satisfaction, Author: Nigel Hill
Title: Simply Better: Winning and Keeping Customers by Delivering What Matters Most, Author: Patrick Barwise
Title: Memorable Customer Experiences: A Research Anthology, Author: Joëlle Vanhamme
Title: Managing Customer Value: Creating Quality and Service That Customers Can Se, Author: Bradley Gale