Despite being in Marketing and Business Development for over 30 years and having read a plethora of brand books, I have never encountered a book that offers such clarity and confidence in navigating a rebrand in a controlled, calm and structured way. I can easily see myself revisiting this book to re-read it. My wish for you is that it becomes well-used, with highlighted pages and turned-over corners by anyone serious about leveraging brand strategies to win customer loyalty and drive growth. - Lucy Murphy, Chief Growth Officer, Linklaters LLP

Rebrand Right was the perfect resource for me and my team as we approached the first rebrand of our organization’s 25-year history – we had to get it right. Fairley and Robb have written a masterpiece that makes you want to take notes, look back on pages and then get back to your team feeling inspired and ready to take action. A must-read for every marketer! - Kayci Evans, Head of Marketing and Brand Partnerships, Evil Geniuses

Effective marketing teams need a playbook to establish a common understanding of brand strategy, but more critically, a practical methodology to implement the grand vision. This is the first book to do both and will be indispensable regardless of product category or size of organization. - Anil Gadre, Advisor and Chief Marketing Officer

As a CEO, navigating branding can be daunting, but Sarah and Rachel’s book makes it straightforward and enjoyable. Their decades of experience are distilled into a clear, relatable guide that’s simple for non-marketing leaders like myself yet packed with real-world examples that have given me lots to think about. This is a must-read for anyone looking to elevate their brand with confidence and ease. - Philip Randerson, Chief Executive Officer, HotTopics

I found the book authentic, engaging, practical and something that I can see myself, my team, implementing at so many different parts of our own business, brand and marketing journey. It was so refreshing for me to read this – you made me fall in love with the concepts of marketing all over again! Thank you! Rebrand Right is a practical guide for every marketer – doesn’t matter if you are the CMO or someone who has just started your career in marketing, this is a must-read for you! I would encourage everyone around the leadership table, irrespective of the letters that follow the ‘C’ to read this book to better understand the impact that marketing can play in the company’s growth. - Mehul Kapadia, Chief Revenue Officer, Locus and Non-Executive Director, England Boxing

Professionally I’ve had three decades working in the world of brand management. Every now and again you need to look yourself in the mirror and this book is the perfect catalyst for that. The techniques, process, templates and ideas are proven in the cauldron of delivery, with pragmatic insights for the experienced or those starting for the first time. - Duncan Daines, Chief Marketing Officer & Group Head of Engagement, Gama Aviation

If you’re looking for a definitive guide on how to help your business grow through effective brand management and strategy, then look no further. - Pete Markey, Chief Marketing Officer, Boots

Rebrand Right provides a step-by-step guide to rebranding the organisation in a cohesive, holistic way, encompassing all elements of the business in support of business growth. A must for any business bookshelf! - Amanda Jobbins, Chief Marketing Officer, Vodafone Business

This is bite-size best practice for marketing that you will go back to again and again because it’s timeless. - Abigail Comber, Vice President Marketing and Customer Experience, HCA Healthcare

If you want the definitive guide to developing and implementing a brand strategy that will deliver for your company this is it! Practical yet strategic. The perfect combination! - Sarah Tookey, Marketing Leader

The book may be called Rebrand Right but it contains what you need to define, build, and maintain a brand that resonates with your key audiences and delivers on business objectives. It smartly deflects the immediacy of the bells and whistles of fancy brand redos for a drains-up company review that equips marketing with data for informed decisions and a flexible lattice for action and results. This is one of those essential ‘book buddies’ you’ll keep with you for a very long time. - Leo McCloskey, Chief Marketing Officer, Echodyne Corp

Rebrands can be painful, underwhelming affairs. This book will help you avoid common pitfalls and give your rebrand the best possible chance of succeeding. - Nick Liddell, Brand Strategist, Founder of Baron Sauvage

This book demystifies the rebranding process, offering clear, actionable advice that any business can implement to drive brand growth. A must-read for anyone serious about brand strategy. - Jack Parsons, UK’s Chief Youth Officer

This book goes beyond just exploring the theory of rebranding; it dives deep into the practical, transformative steps that can reshape how both internal and external audiences perceive and connect with your organization. It sheds light on the cognitive and emotional processes that drive brand loyalty and trust, offering invaluable insights into how rebranding can create a more powerful and resonant brand experience. - Shallu Behar-Sheehan, Chief Marketing Officer, Non-Executive Director and Trustee

This is the book I wish I’d had earlier in my career. It’s a faultless, fool-proof guide to anyone considering a rebrand, brimming with obvious experience, relatable examples and practical steps to follow. - Marisa Kacary, Chief Marketing Officer, WilsonHCG

Rachel and Sarah generously share their deep experience to make the rest of us better at brand. They show that brand is more than logos,fonts and colours – it’s the people who live the brand each and every day. If you’re new to brand, this book will help you to be successful on your first try. If you already do brand, it will make you better and more successful. - Mark Baker, Fractional Chief Marketing Officer

Rebrand Right cuts through the jargon, hype and proprietary garbage so often used when branding is mentioned. The result is the first hands-on, practical how-to book I’ve come across. You really could pick this book up and use it to drive your rebrand step-to-step. It provides really good advice on how and when to work with agencies and how to brief them, and presents a powerful alternative to brand guideline documents that suffocate brands more than they enliven them. - Dom Hawes, Chief Executive Officer, Selby Anderson and Host of Unicorny podcast

If you are considering a rebrand, this book is your new north star. Rachel and Sarah have expertly distilled their vast knowledge and expertise, along with the best insights from countless industry resources, into a hands-on, step-by-step guide. (They have done all the hard work so you don’t have to.) It’s practical yet deeply insightful, offering a clear path through the often murky waters of brand transformation. From a client’s perspective, this book is absolutely vital. It’s the resource I wish I’d had during my time at VWG and one I would have eagerly shared with my peers. It educates without patronizing, arming you with the knowledge to show you’ve done your homework and can challenge your agencies constructively. It bridges the – often wide – gap between agency expertise and client understanding, setting the stage for more effective, aligned and ultimately successful rebranding efforts. Whether you’re a seasoned marketer or new to the branding game, this book is invaluable for your professional toolkit. - Silke Anderson, Fractional Chief Marketing Officer

When it comes to rebranding, no one is more qualified than Sarah and Rachel. Brand is often misunderstood, lost between business strategy and marketing. But successful branding is what sets an average business apart from an exceptional one. This book is your guide to getting it right! With experience in more rebrands than anyone I know, Sarah and Rachel have distilled their extensive knowledge into this invaluable playbook on mastering brand. - Alisha Lyndon, Chief Executive Officer, Momentum ITSMA

This book is long overdue. For many years now, the world of branding has become complex, long-winded and confusing, leaving marketers with little or no confidence in what they are doing, resulting in many simply winging it. This book is the definitive guide to know when, why and how to rebrand. It’s written in a way that is easy to understand and follow, leaving you chomping at the bit to get started. From a creative perspective it has challenged me to completely rethink the way I approach brand identity creation. This book is simply a must have for anyone involved in branding. - Sean Cornell, Founder and Chief Creator, Wonderment

There’s no better book to help you lean into the power of what marketing can do to help drive the growth of a business. Must read! - Gabie Boko, Chief Marketing Officer, NetApp