Business Writing For Dummies

Learn to:

  • Draft perfect emails, letters, proposals and more
  • Adapt your writing for your audience
  • Communicate effectively with global audiences
  • Edit and troubleshoot your writing

Business writing that achieves results!

In today's competitive job market, the ability to write well is a skill you can't afford to be without. Covering a wide range of business communications – from reports, proposals and press releases, to emails, web copy and tweets – Business Writing For Dummies is your must-have guide to mastering this crucial business skill.

  • Know the what and how of it – quickly work out exactly what you need to say and how to say it most effectively
  • Polish it till it shines – use simple techniques for editing and fine-tuning your copy for clarity and maximum impact
  • Connect with copy – leverage emails, letters and social media to forge valuable business relationships and to build your personal brand
  • Craft impressive business documents – write the kinds of bids, proposals, reports and promo materials on which successful careers are built
  • Take it global – understand key differences in written communication around the world and how to tailor your copy for international audiences

Open the book and find:

  • The ABCs of writing well for any business context
  • Things that turn readers off immediately and how to avoid them
  • Handy tips for writing the spoken word
  • Examples of great proposals, reports, emails, blogs and more
  • Advice on how to write for a global audience
  • Expert guidance on advancing your career with writing
1115237236
Business Writing For Dummies

Learn to:

  • Draft perfect emails, letters, proposals and more
  • Adapt your writing for your audience
  • Communicate effectively with global audiences
  • Edit and troubleshoot your writing

Business writing that achieves results!

In today's competitive job market, the ability to write well is a skill you can't afford to be without. Covering a wide range of business communications – from reports, proposals and press releases, to emails, web copy and tweets – Business Writing For Dummies is your must-have guide to mastering this crucial business skill.

  • Know the what and how of it – quickly work out exactly what you need to say and how to say it most effectively
  • Polish it till it shines – use simple techniques for editing and fine-tuning your copy for clarity and maximum impact
  • Connect with copy – leverage emails, letters and social media to forge valuable business relationships and to build your personal brand
  • Craft impressive business documents – write the kinds of bids, proposals, reports and promo materials on which successful careers are built
  • Take it global – understand key differences in written communication around the world and how to tailor your copy for international audiences

Open the book and find:

  • The ABCs of writing well for any business context
  • Things that turn readers off immediately and how to avoid them
  • Handy tips for writing the spoken word
  • Examples of great proposals, reports, emails, blogs and more
  • Advice on how to write for a global audience
  • Expert guidance on advancing your career with writing
22.99 In Stock
Business Writing For Dummies

Business Writing For Dummies

by Natalie Canavor
Business Writing For Dummies

Business Writing For Dummies

by Natalie Canavor

eBook

$22.99 

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Overview

Learn to:

  • Draft perfect emails, letters, proposals and more
  • Adapt your writing for your audience
  • Communicate effectively with global audiences
  • Edit and troubleshoot your writing

Business writing that achieves results!

In today's competitive job market, the ability to write well is a skill you can't afford to be without. Covering a wide range of business communications – from reports, proposals and press releases, to emails, web copy and tweets – Business Writing For Dummies is your must-have guide to mastering this crucial business skill.

  • Know the what and how of it – quickly work out exactly what you need to say and how to say it most effectively
  • Polish it till it shines – use simple techniques for editing and fine-tuning your copy for clarity and maximum impact
  • Connect with copy – leverage emails, letters and social media to forge valuable business relationships and to build your personal brand
  • Craft impressive business documents – write the kinds of bids, proposals, reports and promo materials on which successful careers are built
  • Take it global – understand key differences in written communication around the world and how to tailor your copy for international audiences

Open the book and find:

  • The ABCs of writing well for any business context
  • Things that turn readers off immediately and how to avoid them
  • Handy tips for writing the spoken word
  • Examples of great proposals, reports, emails, blogs and more
  • Advice on how to write for a global audience
  • Expert guidance on advancing your career with writing

Product Details

ISBN-13: 9781118583623
Publisher: Wiley
Publication date: 07/29/2013
Series: For Dummies Books
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 384
File size: 1 MB

About the Author

Natalie Canavor's career spans national magazine editing, journalism, corporate communications and public relations. Her writing for business media, professional audiences and The New York Times have won dozens of national and international awards. She has taught advanced writing seminars for NYU and conducts frequent workshops.

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Table of Contents

Introduction  1

Part I: Winning with Writing  7

Chapter 1: Make Writing Your Not-So-Secret Weapon 9

Chapter 2: Planning Your Message: Your Secret Weapon 21

Chapter 3: Making Your Writing Work: The Basics 47

Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73

Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99

Part II: Putting Your Skills to Work for Everyday Business Writing 123

Chapter 6: Writing Emails That Get Results 125

Chapter 7: Creating High Impact Business Correspondence 149

Part III: Writing Business Documents, Promotional Material and Presentations 175

Chapter 8: Building the Biggies: Major Business Documents 177

Chapter 9: Promoting Yourself and Your Organization 201

Chapter 10: Writing for the Spoken Word 223

Part IV: Writing for the Digital Universe 247

Chapter 11: Evolving Your Writing for Online Media 249

Chapter 12: Writing for Websites and Blogs 269

Part V: Thinking Global, Writing Global 297

Chapter 13: Using English as the Global Language of Business 299

Chapter 14: Adapting Business English to Specific Countries 313

Part VI: The Part of Tens 335

Chapter 15: Ten Ways to Advance Your Career with Writing 337

Chapter 16: Ten Ways to Tweet Strategically 345

Index 353

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