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Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 / Edition 7, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
Paperback $68.00
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Paperback $63.99
Title: The Sound of Money: How Political Interests Get What They Want / Edition 1, Author: Burdett Loomis
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The Sound of Money: How…
by Burdett Loomis, Darrell West
Paperback $28.75
Title: Marketing/Planning Library and Information Services / Edition 2, Author: Darlene E. Weingand
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Marketing/Planning Library and…
by Darlene E. Weingand
Hardcover $78.00
Title: Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996, Author: William L. Benoit
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Seeing Spots: A Functional…
by William L. Benoit
Explore Series
Hardcover $95.00
Title: Political Campaigns and Political Advertising: A Media Literacy Guide, Author: Frank W. Baker
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Political Campaigns and…
by Frank W. Baker, David Considine
Hardcover $55.00
Title: Endless Propaganda: The Advertising of Public Goods / Edition 1, Author: Paul Rutherford
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Endless Propaganda: The…
by Paul Rutherford
Paperback $53.00
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Paperback $95.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
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Paperback $115.00
Title: Winning Elections with Political Marketing / Edition 1, Author: Philip Davies
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Winning Elections with…
by Philip Davies
Hardcover $180.00
Title: In Defense of Negativity: Attack Ads in Presidential Campaigns / Edition 1, Author: John G. Geer
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In Defense of Negativity:…
by John G. Geer
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Paperback $33.00
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising / Edition 3, Author: Kathleen Hall Jamieson
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Packaging The Presidency: A…
by Kathleen Hall Jamieson
Paperback $27.99
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
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Paperback $45.99
Title: Mediating the Human Body: Technology, Communication, and Fashion / Edition 1, Author: Leopoldina Fortunati
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Mediating the Human Body:…
by Leopoldina Fortunati, James E. Katz, Raimonda Riccini
Paperback $51.99
Title: The Millennium Election: Communication in the 2000 Campaign / Edition 1, Author: Lynda Lee Kaid
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The Millennium Election:…
by Lynda Lee Kaid, John C. Tedesco, Dianne G. Bystrom, Karen Anderson, Mary Christine Banwart
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Paperback $59.00
Title: Political Advertising in the United States / Edition 1, Author: Erika Franklin Fowler
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Political Advertising in the…
by Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout
Paperback $46.95
Title: Routledge Handbook of Political Advertising / Edition 1, Author: Christina Holtz-Bacha
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Routledge Handbook of…
by Christina Holtz-Bacha, Marion R. Just
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Paperback $58.99
Title: Lights, Camera, Campaign!: Media, Politics, and Political Advertising / Edition 1, Author: David A. Schultz
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Lights, Camera, Campaign!:…
by David A. Schultz
#11 in Series
Paperback $44.00

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