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Title: A Brand New Language: Commercial Influences in Literature and Culture, Author: Monroe Friedman
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A Brand New Language:…
by Monroe Friedman
#26 in Series
Hardcover $75.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
Explore Series
Paperback $115.00
Title: Brand Power, Author: Paul Stobart
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Brand Power
by Paul Stobart
Hardcover $89.00
Title: Building Brand Identity: A Strategy for Success in a Hostile Marketplace / Edition 1, Author: Lynn B. Upshaw
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Building Brand Identity: A…
by Lynn B. Upshaw
#1 in Series
Hardcover $70.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: Brands: The New Wealth Creators, Author: Susannah Hart
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Brands: The New Wealth…
by Susannah Hart, John Murphy
Hardcover $89.00
Title: Competitive Branding: Winning in the Market Place with Value-Added Brands / Edition 1, Author: Torsten H. Nilson
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Competitive Branding: Winning…
by Torsten H. Nilson
Hardcover $80.00
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
Explore Series
Paperback $129.00
Title: What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands / Edition 1, Author: Andreas Buchholz
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What Makes Winning Brands…
by Andreas Buchholz, Wolfram Wördemann
Explore Series
Hardcover $75.00
Title: The Corporate Brand, Author: Nicholas Ind
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The Corporate Brand
by Nicholas Ind
Hardcover $89.00
Title: The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value / Edition 1, Author: Lynn B. Upshaw
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The Masterbrand Mandate: The…
by Lynn B. Upshaw, Earl L. Taylor
Hardcover $57.95
Title: The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand / Edition 1, Author: Majken Schulz
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The Expressive Organization:…
by Majken Schulz, Mary Jo Hatch, Mogens Holten Larsen
Paperback $65.00
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
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The Hero and the Outlaw:…
by Margaret Mark, Carol S. Pearson
Hardcover $39.00
Title: Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind / Edition 1, Author: Jan Hofmeyr
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Commitment-Led Marketing: The…
by Jan Hofmeyr, Butch Rice
Hardcover $80.00
Title: Brand Medicine: The Role of Branding in the Pharmaceutical Industry, Author: T. Blackett
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Brand Medicine: The Role of…
by T. Blackett, R. Robins
Hardcover $54.99
Title: Citizen Brands: Putting Society at the Heart of your Business / Edition 1, Author: Michael Willmott
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Citizen Brands: Putting…
by Michael Willmott
Hardcover $90.00
Title: Law's Order: What Economics Has to Do with Law and Why It Matters, Author: David D. Friedman
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Law's Order: What Economics…
by David D. Friedman
Paperback $42.00
Title: Brand Asset Management: Driving Profitable Growth Through Your Brands / Edition 1, Author: Scott M. Davis
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Brand Asset Management:…
by Scott M. Davis
Explore Series
Paperback $19.95
Title: Corporate Reputation and Competitiveness / Edition 1, Author: Rosa Chun
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Corporate Reputation and…
by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
Hardcover $180.00
Title: Customize the Brand: Make it more desirable and profitable / Edition 1, Author: Torsten H. Nilson
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Customize the Brand: Make it…
by Torsten H. Nilson
Hardcover $70.00

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